LOS ANGELES–(BUSINESS WIRE)–Telly, the ultimate free TV upgrade for the living room, announced today the appointment of Mike Shehan as Chief Revenue Officer. Shehan was previously the Co-Founder and CEO of SpotX, the leading video and CTV monetization platform that was most recently acquired by Magnite for $1.2 billion.
“I am thrilled to welcome a uniquely successful entrepreneur, builder and disrupter like Mike Shehan to the Telly team,” said Telly CEO and Founder Ilya Pozin. “Mike’s track record at SpotX, transforming the future of global TV advertising through digital innovation, uniquely positions him to lead our efforts reinventing consumer engagement on the biggest screen in the home.”
An early investor in Telly, Shehan assumes his new role effective immediately, focusing on expanding Telly’s advertising capabilities and forging strategic partnerships with leading agencies, brands, content partners and programmatic platforms.
“Telly has an unparalleled opportunity to redefine the TV advertising landscape,” said Shehan. “As an active and early investor, I have had the chance to get to know the Telly team personally and see firsthand the incredible business they are building. Nothing scales faster than free, and I see a world where Telly is the most widely used TV in US homes, quickly becoming the biggest and most disruptive force to positively impact advertising in a generation. From addressing audience fragmentation to delivering new creative formats and better data, targeting, and performance, Telly is enabling an entirely new world of TV advertising, solving the biggest challenges facing brands, agencies, and programmatic platforms today,” said Shehan.
“Mike is one of the most talented and respected entrepreneurs in the television advertising and data marketplace,” said Lightshed Ventures General Partner Rich Greenfield. “His experience in building and scaling disruptive, profitable businesses is a perfect fit for Telly, the most exciting and disruptive growth story in television today. Mike is a pioneer in the exact market Telly is revolutionizing, and where he leads, success follows.”
“I have been at the forefront of the CTV industry since its inception, working alongside nearly every leading device manufacturer, broadcaster, and streamer globally,” added Shehan. “In my experience, nothing rivals the richness, depth, and precision of Telly’s audience data. The unparalleled value proposition of providing the smartest TV for free to consumers in exchange for never-before-available data insights translates directly into delivering exceptional value to advertisers and content partners alike.”
About Telly
Telly, the first Dual Screen Smart TV, is the ultimate free television upgrade for the living room. Founded by the industry leader who introduced the world to the first-ever free streaming platform Pluto TV, Telly completes the vision for a world where both TV content and the TV itself are entirely free to consumers. Visit www.telly.com today to reserve your Telly and discover for yourself why the living room will never be the same.
