Agency of Outdoor Enthusiasts Charged with Massive Scope of Work
Maryland’s Banshee Brands Inc, the parent company of Retay USA, which operates the North and South American division of Turkey-based Retay Arms, has tasked TBA Outdoors—a digital marketing agency specializing in the outdoor industry—with a massive undertaking to launch in late summer/early fall. The broad initiative includes a new brand strategy and marketing plan, creative, paid media, PR, content development, organic social media, influencer management, SEO, web development and a robust email program.
TBA Outdoors won the pitch in May and immediately began work on June 1. They have been charged with generating aggressive new sales for the already popular Retay Arms shotguns, best known for their Deep Bore Drilled Barrels, Factory-lengthened Forcing Cones, and Inertia Plus rotating bolt.
Retay USA embraces the outdoor and hunting culture that their products and advertising represent so their selection of the like-minded outdoor enthusiasts of TBA Outdoors was a natural fit.
“TBA Outdoors understands what the Retay USA brand is all about and aligns with our vision for growth,” said Christian Handy, founder and CEO of Banshee Brands. “Their comprehensive marketing approach and their knowledge of the hunting and sporting industries give us the confidence to team up with them as we enhance our brand presence across digital channels.”
TBA Outdoors’ mission is to always seek partners who are highly competitive, entrepreneurial, who want to grow and need to win. Their mantra is “put an outdoor powerhouse behind your brand.”
“Winning this account allows us to leverage the full range of TBA Outdoors expertise in brand strategy and digital marketing,” said Scott Brandon, CEO of Brandon. “Be on the lookout for exciting new creative because our team has mobilized quickly, driven by a shared enthusiasm for the upcoming Retay USA campaigns.”
The agency is part of TBA Worldwide, the fast-growing independently owned collective of advertising agencies and specialty marketing firms with a shared goal of providing brands with data-driven marketing solutions.
