Marie Swift Interviews Meghan Holmes, COO and Co-Founder of Advyzon Investment Management

Meghan Holmes, Chief Operating Officer and Co-Founder of Advyzon Investment Management (AIM), has spent the last 17 years in the financial services industry focused on the registered independent advisor space. She started her career as an advisor-in-training with Minneapolis based, independent financial services firm, North Star Resource Group. In 2008, Holmes joined Charles Schwab & Co., devoting the next 14 years to the independent advisor custody space working in service, transition, sales, and relationship management capacities. Before moving to her current role at AIM in February 2022, she supported advisors affiliated with Schwab Advisor Services’ largest enterprise clients and specialized in working with multi-family offices and advisors dedicated to the ultra-high-net-worth space.

Holmes brings great insight to AIM thanks to having worked with Registered Investment Advisors (RIAs) in sales and operational roles across all segments of advisor businesses, from newly emerging firms to the largest national and strategic acquirers in the industry. In addition to award winning technology and customer service accolades received by AIM’s parent company which serves as its foundation, AIM offers a robust selection of proprietary model portfolios, trading and back/mid-office service solutions alike. AIM only works with independent financial advisors – sometimes known as RIAs (Registered Investment Advisors) – and other financial services entities and does not provide advisory services directly to retail investors.

Holmes earned a Bachelor’s in Retailing and Consumer Science from The University of Arizona, and a Master’s in Business Administration (MBA) with a concentration in Entrepreneurship and Family Enterprise from Louisiana State University Shreveport. She has held FINRA Series 7, 66, 9, and 10 securities licenses.

AIM is a registered investment adviser registered with the United States Securities and Exchange Commission, and a wholly owned subsidiary of yHLsoft Inc., doing business as Advyzon. All investment advisory services are provided by AIM, while some technology and administrative support services are provided by Advyzon. AIM’s advisory services are available to financial advisors for use in managing assets for their clients only, and do not provide advisory services directly to retail investors.

Learn more at www.AdvyzonIM.com.

Connect with Meghan on LinkedIn

Marie Swift is Founder and CEO of Impact Communications, a full-service PR and marketing communications firm that works solely within the financial services industry. A prolific writer, Marie’s articles have been published by Barron’s, MarketWatch, Forbes, WealthManagement.com, NAPFA Advisor, RIA Intel, Financial Planning, Financial Advisor, ThinkAdvisor.com, Morningstar Advisor, Executive Roundtable Journal, and more. She has been quoted in respected publications such as The Wall Street Journal, RIABiz.com, and Investment Advisor magazine.

She is the host of NAPFA Nation, a monthly podcast centered on inspiring conversations and key insights from leaders in the fee-only financial planning profession, and the mastermind behind NAPFA’s Playbook, a virtual training and empowerment series that brings marketing and practice management know-how to life. Her Swift Chat podcast/video series is at www.MarieSwift.com.

A former caterer and gourmet cook, Marie studied the culinary arts while living in Colorado. She enjoys fine dining and rustic meals, family outings, traveling to new places, and long walks with her husband and kids in beautiful Leawood, Kansas. Becoming a first-time grandma was a 2020 pandemic blessing.

More information about Impact Communications is available at www.ImpactCommunications.org.

Connect with Marie on LinkedIn

Interview questions:

Q1. Tell us about your long and impressive track record working within the financial services industry. What makes you most proud?

Q2. What does the term “digital transformation” mean to you and why is it important for independent business owners – especially independent financial advisors – to understand and embrace?

Q3. Is it possible for financial advisors to scale and grow without adding complexity, all while deepening client relationships?

Q4. Why is building trust such a crucial in the advisor-client relationship, and how can technology play a role in trust building?

Q5. Enhancing client relationships through technology is a common goal across many service industries and wealth management is no exception. Please expand on this.

Q6. Please provide an example of an advisory team that has used Advyzon Investment Management to scale and grow.

Q7. What are some of your favorite resources for (a) consumers who are looking to select the right advisor for them? (b) advisors who are looking to scale and grow their businesses through digital transformation?

For consumers:
a. FeeOnlyNetwork.com
b. LetsMakeAPlan.org
c. FiduciaryVoices.com
d. FindYourIndependentAdvisor.com

For advisors:
e. T3TechnologyHub.com
f. TheOasisGrp.com
g. EzraGroup.com
h. Kitces.com
i. Advyzon.com
j. AdvyzonIM.com

Advyzon Investment Management LLC is a registered investment adviser registered with the United States Securities and Exchange Commission, and a wholly-owned subsidiary of yHLsoft Inc., doing business as Advyzon. All references to investment advisory services mentioned in any correspondence are provided by AIM, while some technology and administrative support services are provided by Advyzon. AIM’s advisory services are available to financial advisers for use in managing assets for their clients. We do not provide advisory services directly to retail investors.


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