Hailing from Herndon, Virginia, Team Velocity has transformed from a local startup into one of today’s most prominent names in automotive retail technology. Thanks to its cutting-edge technology and strategic vision, the company has quickly become a major player in the industry, helping dealerships across the country operate more efficiently, enhance customer experiences, and stay ahead in a competitive market with a first-of-its-kind integrated platform solution.
Explosive Growth and Strategic Expansion
Team Velocity has had incredible growth over the past few years, a direct result of the fresh, bold vision they set out to accomplish from the start, all while shaping the future of the industry. In 2023, the company saw an 81% rise in website adoption, gaining market share by a considerable margin among its competitors, illustrating how practical and appealing the Apollo platform is to dealerships nationwide. These numbers represent more than just data points; they highlight the outstanding growth trajectory of Team Velocity, which shows no signs of slowing down. Projections indicate that Team Velocity is on track to doubling its business size over the next two years. While desirable, such an accelerated growth path can bring a unique set of challenges. Scaling at this pace requires advanced technology and a robust support system to ensure clients receive consistent, high-quality service. Team Velocity has invested heavily in its operational infrastructure to meet this challenge.
Team Velocity ensures that its impressive client retention rate remains intact by providing dedicated, localized support. This focus on customer service is a critical differentiator in an industry where rapid growth can often lead to service gaps.
Apollo at the Heart of Team Velocity’s Innovation
Central to Team Velocity’s success is Apollo, the company’s flagship AI-powered customer experience platform. Apollo is a comprehensive solution that integrates all major retailing strategies into a single, unified system. This platform is designed to manage every aspect of a dealership’s operations, from the website to key applications like chat, digital retailing, credit pre-qualification, and service scheduling. Apollo can also automate digital advertising campaigns and handle targeted marketing activities, optimizing every customer interaction.
The impact of Apollo is evident in its widespread adoption. Today, over 20 original equipment manufacturers (OEMs) and nearly 2,000 dealerships across the United States rely on Apollo to power their operations. Its rapid growth and adoption rate make Apollo the fastest-growing technology in the automotive retail industry. For dealerships, Apollo is a critical component of their business strategy, enabling them to stay competitive in a volatile market.
Team Velocity and Paragon Honda’s Innovative Partnership
One of the most compelling examples of Team Velocity’s impact is its long-standing partnership with Paragon Honda in Queens, New York. This relationship began in 2008 and has been instrumental in transforming Paragon Honda into the largest Honda dealership in the world.
When Team Velocity first teamed up with Paragon Honda, the dealership had ambitious goals of becoming the number one Honda dealer in New York, then the region, and ultimately the entire country. From the outset, Team Velocity recognized that the key to achieving these goals was through the integration of all marketing and messaging into a single platform.
At the time, many dealerships hesitated to adopt online advertising for their inventory. Paragon Honda, however, saw an opportunity to differentiate itself. Guided by the experts at Team Velocity, the dealership adopted a digital-first strategy, transforming the way dealerships promote inventory online. This move set Paragon Honda apart from its competitors and helped shift the entire industry’s approach to digital marketing.
Over the last 15 years, this partnership has continued to thrive. Team Velocity’s technology and strategic guidance have been key drivers behind Paragon Honda’s growth, helping the dealership maintain its position as the world’s number one volume Honda dealer.
Pioneering the Future of Automotive Retail
As Team Velocity continues to expand its reach and refine its offerings, its influence on the automotive industry is set to grow even further. The company’s past and present focus on innovation, customer experience, and strategic partnerships positions it not just as a participant in the industry’s future but as one of its key architects.
With the continuous evolution of their Apollo platform and strategic investments like the new support center in El Paso, Team Velocity continues to build a foundation that will allow dealerships to thrive in an increasingly tech-driven market. The company’s commitment to innovation sets the stage for the next decade of automotive retail, ensuring that its existing and future partners are always at the forefront of industry advancements.
