RainFocus, a Lehi, UT-based provider of an event marketing platform, acquired WebEvents Global, a Rocklin, CA-based event technology and data analytics firm.
The amount of the deal was not disclosed.
With the acquisition, RainFocus will enhance its strategy of simplifying and optimizing its clients’ events channels and unifying their customer journeys.
Founded in 2002 and led by Karis Takiya, president and principal architect, WebEvents Global specializes in the event management industry, specializing in the execution of tier 1 in-person events. Its platform is designed to facilitate interactions, content delivery, and analytics, enabling clients to measure success and make data-driven decisions. It is committed to providing its clients with end-to-end solutions that ensure their events are engaging, interactive and strategically aligned with their goals.
Takiya will join RainFocus as principal integrations architect. In this role, she will focus on client transition to RainFocus and leverage her deep expertise in data integration and analysis to lead and grow RainFocus’ strategic data integration consulting practice.
Led by CEO JR Sherman, RainFocus is an event marketing platform built to capture and analyze amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. It empowers experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, the company provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals.
