Today, CareFirst BlueCross BlueShield, one of the country’s largest not-for-profit healthcare organizations, welcomed Crystal Calloway Mitchell as the new Vice President of Communications.
Mitchell will strategically lead and develop internal and external communications in this role, engaging both audiences to advance CareFirst’s mission and reinforce its impact and presence in the community. Her work will center on building strong relationships, highlighting CareFirst’s dedication to enhancing healthcare access and improving community well-being.
“At CareFirst, addressing the social and economic factors that impact the health of our communities is central to our work, and effective communication is key to that effort,” Mack McGee, Chief Marketing Officer at CareFirst, said. “Crystal’s leadership will be instrumental in connecting with our partners and amplifying our commitment to our mission. We are excited for her expertise to help us drive meaningful change.”
Prior to CareFirst, Mitchell served as Senior Director of Enterprise Communications for Target, one of the largest U.S. retail corporations, where she led a team executing strategic communications planning to advance stakeholder engagement, community impact and equity. Before that, she led global internal communications for Mars, Incorporated, overseeing communications channels, strategies and initiatives for more than 140,000 employees worldwide. She has also held communications roles at consulting firm Gagen MacDonald and within the Department of Defense.
“Leading corporate communications for an organization as impactful as CareFirst presents a unique opportunity to influence health outcomes for millions close to home in Maryland, DC and Northern Virginia,” Mitchell said. “Our work is essential in advocating for access and affordability in healthcare – to truly connect people to care. I look forward to amplifying how the amazing teams across CareFirst are making a difference in the communities and lives of those we serve.”
Mitchell received a Master’s of Professional Studies in Public Relations and Corporate Communications from Georgetown University.
About CareFirst BlueCross BlueShield
In its 87th year of service, CareFirst, an independent licensee of the Blue Cross and Blue Shield Association, is a not-for-profit healthcare company which, through its affiliates and subsidiaries, offers a comprehensive portfolio of health insurance products and administrative services to 3.5 million individuals and employers in Maryland, the District of Columbia and Northern Virginia. In 2023, CareFirst infused $233 million in support of regional community impact to improve overall health and advance accessible, affordable, equitable, high-quality healthcare. To learn more about CareFirst BlueCross BlueShield, visit www.carefirst.com.
