Mitchell Rales Joins $9 Million Series A For Seen

Seen, a NYC-based haircare brand, closed a $9m Series A funding.

Backers included:

  • Mitch Rales, Co-Founder of Danaher Corporation;
  • Somerville SPV;
  • Sator Grove Holdings;
  • George Mrkonic, a Board Director of Ulta Beauty, Inc., and
  • Dr. Rox Anderson at Harvard/Massachusetts General Hospital.

The company intends to use the funds to accelerate growth.

Led by Harvard-trained Dermatologist Dr. Iris Rubin and Greg Maged, Seen is a premier science-backed, clinically-proven beauty brand, which sits at the intersection of multiple billion-dollar markets, including haircare, sensitive skin, acne, eczema, dry scalp, and hair thinning. Its products are clean, vegan, cruelty-free, and formulated without clogging oils, silicones, phthalates, parabens, dyes, gluten, or formaldehyde-releasing preservatives.

Seen has been issued five patents, over 7,000 5-star reviews, and over a dozen beauty awards, and holds the National Eczema Association’s Seal of Acceptance for its fragrance-free line. The products are available nationwide at HelloSeen.com, ULTA, Amazon, Dermstore, and SkinStore.