WASHINGTON–(BUSINESS WIRE)–Sinclair today announced its daily syndicated news program has been rebranded as The National News Desk.
Launched January 2021 (as The National Desk) The National News Desk provides viewers with national, regional and local news, drawing on the extensive resources of Sinclair’s local stations across the country. It provides viewers with a comprehensive, unbiased look at the most significant news stories of the day.
The National News Desk airs on more than 80 stations nationwide with morning, evening, late-evening, and weekend newscasts. The National News Desk also airs on all Sinclair news websites, and TheNationalDesk.com, which is available to all viewers, free of charge with no subscription, log in or authentication required. The National News Desk is also available live and on demand on YouTube.
The National News Desk is complemented by The National Weather Desk. Launched in 2022, The National Weather Desk offers viewers a daily, in-depth look at weather-related news, national forecasts, and local weather stories from Sinclair stations around the country.
“The rebranding to The National News Desk reflects our continued commitment to providing viewers with the most impactful news stories from across the country. Since our launch, we have seen a continuing upward trend in viewership, with more than 3.5 million weekly viewers aggregated across the newscasts, demonstrating that there is a strong demand for comprehensive, commentary-free news coverage,” said Scott Livingston, SVP, News. “We’re excited to continue expanding our reach and delivering high-quality journalism to our audiences.”
About Sinclair, Inc.
Sinclair, Inc., (Nasdaq: SBGI) is a diversified media company and leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair’s content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation’s largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net.
