Stars Way Townhomes will provide housing inside the LakePoint sporting complex
Trilogy Investment Co. (TIC), a vertically integrated residential investment and development company specializing in build-to-rent (BTR) and land development, has closed a $8.1 million loan with Harvest for land development on its Stars Way townhome community.
The 8.5-acre Stars Way townhome site is in Emerson, adjacent to LakePoint Sports. Located off I-75 and Hwy 41 at the intersection of Stars Way and LakePoint Parkway, Stars Way Townhomes will feature 122 townhomes built by Blue River Communities.
“Harvest represents a new relationship for TIC, and we have additional closings with them on the books for later this year,” said Jason Joseph, CEO and Managing Partner of TIC. “Stars Way Townhomes represents the second of three deals in partnership with Blue River Communities (BRC), the first of which was Garden Oaks in Tallahassee.”
Development will start in October, with project completion and the first residents moving in by Q1 2026.
This project is an example of how TIC is creating the ultimate optionality. While BRC has the lots under contract to provide for-sale housing, TIC maintains an option as a BTR community should the rental market improve. Either way, the addition of attainable housing is a win for the Cartersville market.
With LakePoint Sports attracting over six million visitors annually, demand for housing in the surrounding area is on the rise.
Stars Way Townhomes will provide new housing inside the LakePoint Sports Complex in Emerson, Georgia, about halfway between Acworth and Cartersville. This new housing development offers ideal opportunities for homebuyers to reduce commute times and live closer to work or recreation. As LakePoint employs about 1,200 people, the availability of nearby housing provides a convenient option for those seeking a lifestyle that combines work and play.
LakePoint Sports, the nation’s premier travel and youth sports destination, offers year-round events in more than 30 sports, including baseball, basketball, volleyball, soccer, lacrosse, football, gymnastics and cheer. The 1,300-acre LakePoint Sports campus features the 170,000-square-foot Champions Center with the world’s largest continuous wood floor capable of hosting 12 full-court basketball games or 24 full-court volleyball games simultaneously. Additionally, the campus includes eight Major League-sized baseball fields, three multi-use fields for soccer, lacrosse, rugby and football, a 10-court beach volleyball pavilion, and a three-lake wakeboarding park.
The townhome community’s prime location offers easy access to these world-class facilities, making it an ideal place for athletes, sports enthusiasts and employees of LakePoint alike. For residents, the convenience of walkability to Chick-fil-A and The Varsity adds to the appeal. Additionally, Lake Allatoona is less than three miles away, providing opportunities for outdoor recreation and relaxation.
This new residential development is poised to meet the growing demand for housing in a community that thrives on sports, entertainment and outdoor living.
TIC stands out in the BTR industry for its innovative approach, commitment to quality, strategic investments, and community engagement. As the company looks forward to continuing its growth trajectory and expanding its portfolio, it remains dedicated to setting new standards of excellence and shaping the future of rental living. To learn more about TIC, visit www.trilogyic.com and follow the company on LinkedIn.
About TIC
Led by a team of investment, development, and construction professionals, Trilogy Investment Company (TIC) is a vertically integrated residential investment and development company specializing in build-to-rent and land development. TIC builds communities in desirable neighborhoods near good schools and major economic drivers, these communities offer luxurious finishes and coveted amenities for like-minded families and young professionals desiring rental opportunities beyond traditional apartments. Created with targeted demographics in mind, these communities provide the flexibility of rentals with the stability, privacy, and social benefits of homeownership. To learn more about Trilogy Investment Company, visit www.trilogyic.com and follow the company on LinkedIn.
