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Amazon (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) entered a deal that will bring Apple TV+ under Amazon’s Prime Video streaming service later this month for $9.99 per month in the U.S.
The deal is seen as a strategic effort by both companies to expand their reach, especially when the iPhone maker is lagging streaming giants like Netflix (NFLX), Disney+ (DIS), and Prime Video (AMZN).
Apple TV+ joins Prime Video’s add-on subscription options in the U.S., which include Warner Bros. (WBD) Discovery’s Max, Paramount Global’s (PARA) Paramount+, Sony’s (SONY) Crunchyroll, and Amazon-owned MGM+.
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