From Healthcare to Weed Prevention, Planit’s Award-Winning Campaigns Prove Creativity and Strategy Are an Unstoppable Duo
Baltimore-based advertising agency, Planit, was recently honored with three prestigious awards for excellence in marketing strategy and execution. The CareFirst BlueCross BlueShield (CareFirst) “With Care” campaign won a platinum award at the 39th Annual American Marketing Association (AMA) Baltimore MX Awards and a Gold w3 at the 19th Annual w3 Awards, while Planit’s Spring 2024 campaign for Preen won second runner up MX Award.
“These awards are a testament to our team’s creativity, strategic thinking and commitment to delivering impactful results for our clients,” said Ed Callahan, co-founder and creative strategist at Planit. “We’re proud to have helped CareFirst and Preen stand out in their respective industries with campaigns that truly resonated with their audiences.”
Award-Winning Campaigns
CareFirst: “With Care” Campaign
Awards: Gold, w3 Award for Branded Content-Health and Wellness
Platinum, MX Award for Excellence in Integrated Campaigns, Brand Awareness Campaign
This campaign successfully increased brand recognition for CareFirst in the highly competitive healthcare market by highlighting complimentary wellness products through real member stories. The campaign further differentiated the brand within its designated market by illustrating how it provides value to its members, humanizing the brand in a meaningful way. This serves as an evolution of CareFirst’s 2022 campaign, “With Care,” which increased brand recognition, bringing to life how CareFirst delivers on their promise to create a healthier community in every sense of the word, With Care.
As a result, the campaign had 37 million video completions (35% above benchmark), a 55% average click-through rate, a 3% increase in year-over-year brand awareness and a 2.2% increase in brand consideration.
Preen: Preen Spring 2024 Campaign
Award: Second runner up Campaign of the Year, MX Award for Excellence in Digital/Interactive, Digital Marketing Campaign
Planit’s creative approach to weed prevention brand Preen’s “weed fights” campaign used humor to educate consumers on the difference between weed preventers and weed killers. It outperformed expectations, increasing impressions by 164% and website traffic by 115% year-over-year. Influencer partnerships reached over 1 million people, generating 1.4 million video views and 539,000 engagements.
“There’s nothing we love more than bringing our clients’ brand stories to life in compelling, meaningful ways, always with an eye on having a positive impact on their business,” said Jed Jecelin, executive creative director at Planit. “When great work leads to great results, it’s usually because of client trust and bold collaboration…and it’s an awesome feeling.”
The MX Awards, which are presented by the American Marketing Association Baltimore Chapter (AMA Baltimore,) were announced October 10, 2024, at the Baltimore Peninsula, which featured work from more than 80 entrants across 27 categories. The MX Awards showcase top marketing campaigns by Baltimore area organizations and agencies that raise the stakes through creativity, innovation and measurable impact.
The w3 Awards recognizes imaginative digital experiences, content and creativity, and is sanctioned by the Academy of Interactive and Visual Arts (AIVA), an invitation-only body of top-tier professionals from acclaimed media, interactive, advertising, and marketing organizations like Walt Disney Studios, Groove Jones, PepsiCo, McCann Health NY, Netflix, IBM, and more. This year’s event featured more than 1,000 entries with only around 20% of all entries being selected as Gold winners.
To learn more about Planit’s award-winning work or to join the team, visit www.planitagency.com.
About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including Toro, DuPont, Westlake Royal Building Products, SourceAmerica, Kiddie Academy, Sheetz, Preen, CareFirst BlueCross BlueShield, Curio Wellness, and Riviana Foods trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to AdWeek’s Fastest Growing Ad Agencies, winning the EY Entrepreneur Of The Year® Award, Entrepreneur Magazine’s Entrepreneur 360™ List, Advertising Age’s Small Agency of the Year, Inc. 5000, Inc. Power Partner, and PRSA Maryland’s PR Team of the Year.
