LOS ANGELES–(BUSINESS WIRE)–Lamps Plus, the nation’s leading home specialty lighting retailer, announces Richard Hoalst as Chief Digital Officer in a newly created role. Reporting to CEO Jason Goldberger, Hoalst will lead the transformation of the company’s digital commerce efforts across website, marketing, creative, and marketplaces.
Hoalst joins the company with nearly 30 years of diverse leadership experience overseeing ecommerce, marketing, and merchandising teams across iconic brands in a variety of industries. Most recently he served as Executive Vice President – Chief Customer Officer at Guitar Center, and previously, Senior Vice President non-food categories for HEB, and Vice President/General Manager, eCommerce at Nike for 11 years. Hoalst brings an exemplary record of driving innovative strategies and business growth within complex organizations.
“I am thrilled to take on this role at Lamps Plus and join the talented team in evolving digital capabilities that serve the needs of our customers,” Hoalst said.
CEO Jason Goldberger adds, “Rich is a forward-thinking leader who has been at the forefront of ecommerce and marketing for some of today’s top brands. His vast understanding of the digital world allows him the opportunity to develop unique strategies that will expedite Lamps Plus’ growth trajectory with an ecommerce first mindset.”
Hoalst will join the Lamps Plus executive leadership team that has been built out over the past year, under Goldberger’s direction.
About Lamps Plus
Established in 1976 and headquartered in Los Angeles, Lamps Plus is the nation’s largest specialty lighting retailer, operating a thriving e-commerce business, LampsPlus.com, along with 35 stores in the western United States. Lamps Plus carries a full range of lighting and home furnishings, including exclusive patented designs and artisan-made customizable shades and lamps. The company’s American Lighting Association-trained staff provides expert advice. Follow @LampsPlus on social media: Instagram, Pinterest, YouTube, Facebook, TikTok, and X.
