Renowned across the cybersecurity industry as a visionary, strategic and results-driven marketer, Jennifer (Jen) Leggio has built a reputation for helping create and accelerate brand leadership that leads to bottom-line results. Joining our team as Senior Vice President, Market Strategy, Jen brings a CMO’s perspective to W2 Communications’ clients, ensuring that strategies and results align with each client’s unique corporate objectives.
Jen’s go-to-market strategy (GTM) expertise will complement and build on W2 Communications’ existing marketing services. With a proven and exceptional track record of setting companies apart, Jen will be responsible for strategic marketing initiatives that create integrated programs, serving as the catalyst that connects our digital, demand generation, content, public relations and other services into a streamlined operation for our clients. With Jen joining, we can offer additional services, including:
- CXO-level full GTM assessments and planning that map to today’s customer journey
- Fractional CMO support for those with or without internal marketing
- Programs and content assets that drive the entire customer lifecycle from capture to brand affinity
- Analysis of product/market fit and how to leverage the right content, channels, industry analysts, and other influencers to create or redefine a market
- Coaching new heads of marketing or CEOs without marketing experience to create, action and demonstrate results that resonate with day-to-day and board-level stakeholders
In a recent company meeting and communique to clients, Tony Welz, W2 Communications Co-founder and Principal, stated: “Evan and I have known Jen for close to 20 years and have worked with her continually for the last 15 years. She is one of the smartest cyber marketers around. Jen has the ability to see opportunities that others may miss, and goes even further to design programs that capitalize on those opportunities and ultimately drive growth. This is a huge win for our clients – and anyone looking for counsel from one of the best marketing minds in the industry.”
W2 Communications specializes in amplifying cybersecurity brands and setting our clients apart in the most competitive market segments. The firm has built a reputation as one of the smartest, strategic and results driven marketing and communications firms in the cybersecurity industry. Our programs, campaigns and events showcase innovation, reinforce leadership and elevate our clients’ brands in front of customers, investors, partners and the rest of the cybersecurity industry, along with other sectors critical to your business: financial services, healthcare, government, energy and others.
Jen added: “This simply made sense. I’ve known Tony, Evan and most of the W2 Communications team for years, and I’ve always prioritized hiring or recommending this team above all else. When I took the step back to marketing consulting, it was serendipitous that we built something together.”
Jen brings a unique mindset having held both marketing and revenue operations roles that will further expand W2 Communications’ expertise, enabling our team to build marketing programs from scratch, or suss out the blind spots in existing ones that help clients get to their ultimate goal of customer acquisition. Clients can look to our marketing division as a strategic special operations team to support their internal team and connect all of their PR, content, digital and other marketing programs into a unified program for measurable results.
In addition to our deep cybersecurity expertise, W2 Communications also has dedicated practice areas that support public sector and satellite & space clients, as well as its own GSA Schedule to work directly with government agency clients.
