Interview with Bruce Lancaster, CEO, Wilson Connectivity

Bruce Lancaster is the Chief Executive Officer at Wilson Connectivity. Prior to joining Wilson Connectivity (previously Wilson Electronics) in late 2015 Mr. Lancaster spent 15 years at Logitech, where he most recently served as Vice President and General Manager of its Harmony Home Control and New Ventures groups. While there, he led the charge in developing enterprise-level products across all areas of the company. He also drove the company’s expansion into gaming peripherals, home automation and smartphone accessories. Prior to his time at Logitech, Lancaster served as general manager of Flextronics, where he drove business growth of mobility products. He holds a bachelor’s degree from the University of Maryland Baltimore County in Mechanical Engineering and an MBA from Washington State University.

Connect with Bruce on LinkedIn

Interview questions:

Introduction | Can you introduce Wilson Connectivity and explain Private 5G by Wilson Connectivity? Tell us how Wilson Connectivity expands cellular coverage.

Brand | You recently rebranded from Wilson Electronics to Wilson Connectivity. Can you tell us about the rebranding?

Career | You joined Wilson Connectivity in 2015 after stints at Logitech and Flextronics (University of Maryland). Please share some highlights of your career and your decision to join Wilson Connectivity.

Milestones | What are some major milestones over your tenure at Wilson?

FCC | How has Wilson partnered with the FCC?

Capital | In 2022, Trive Capital invested in Wilson Connectivity. Tell us about Wilson’s funding.

Acquisitions | Wilson Connectivity recently acquired UK-based Zinwave Communications. Can you introduce Zinwave Communications and the synergies with Wilson Connectivity? Please explain their RF-over-solutions. How is it integrated into WilsonPro?

Growth | Will internal growth or acquisitions be the primary drivers?

Wilson Connectivity home of WilsonPro, weBoost, and Zinwave, is the market leader in in-building wireless communication technology. With a 30-year legacy of innovation, the company holds over 265 issued or pending patents. Through evolutionary wireless connectivity products and services, Wilson Connectivity continues to pioneer indoor and outdoor cellular amplification technology, unlock new global markets, and expand consumer and commercial channels. For businesses, this means swift adaptation of comprehensive solutions that leverage the entire 5G spectrum. For consumers, it means unrestrained access to next-generation connectivity everywhere. Wilson designs, assembles, and supports our products in our manufacturing locations in the United States of America and United Kingdom. All solutions are engineered to improve cellular connectivity on any carrier network and device at work, at home, and on the road.

Recent Blogs: https://www.wilsonpro.com/blog


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