As we drive down the highway, watch television, or scroll social media we are bombarded with lawyer ads telling us to demand them, trust them and hire them for the best legal representation. Over the past few years the proliferation of legal advertising has opened the floodgates for lawyers to spend millions of dollars on static billboards and TV ads. Now, thanks to one veteran entertainment lawyer and one communications and PR expert, there is a way to reach niche audiences at a fraction of the cost. The program is called Fight Court TV( FCTV). It’s branded entertainment paid for by law firms and other sponsors. https://fightcourttv.com
Here’s how it works; Think reality TV– Judge Judy Meets the WWE, via Jerry Springer. Sponsors meet with our production team at FCTV and decide on a fact pattern to showcase a typical (or unusual) personal injury case. Once that’s done, the experts at FCTV work with the sponsors, and identify what messages about their firm they want to amplify. Our writer incorporates messaging and branding into each custom episode. Next, we cast wrestlers as the “litigants” who present their case to a Judge in a courtroom setting. When the mood turns unruly, the Judge orders the case into the wrestling ring! Yes, the litigants actually “Bring it to the ring!”
“This is the perfect way to reach targeted audiences and educate the public about what could actually be an actionable lawsuit via infotainment with tangible stories and facts.” said Philadelphia-based entertainment lawyer, Jackie Borock, Esq, the creator of FCTV. Borock continued, “Where traditional ads don’t have the bandwidth to meaningfully connect with clients, each FCTV episode presents sample cases in an entertaining way, at the same time making people aware that they can sue for more than just car accidents. Plus, FCTV presents the law firms in a more relatable way, and gives them the opportunity to ‘perform’ in a courtroom setting. If a client can relate to you, they are more likely to hire you.”
What makes this a win-win is that for one fee, the episode(s) can be seen on a streaming platform that can reach millions of viewers, and will be available continually 24/7. The firms can then use a short version of each episode across their own social media channels in a number of ways indefinitely, for a fraction of the cost and boosted audience exposure.
There are many opportunities for customization, including appearances by the firm lawyers on camera in a variety of roles (judge, attorney, announcer), discussing important legal issues about the case, plus signage and a myriad of graphics exposure incorporated throughout the episode. We also have a stable of notable professional wrestlers to enhance episode(s). Additionally, we have a professional wrestling trainer on staff. Lawyers can actually jump into the ring themselves if they dare!
For more information, visit our website https://fightcourttv.com
