The college has a new community-oriented look and feel thanks to the agency’s rebrand
Yes& unveiled a bold new look and brand platform for the Community College of Philadelphia (CCP), launching a comprehensive rebrand, campaign and website redesign.
The new tagline, “Rise from Within,” logo and design elements aim to reframe the college’s identity as one that empowers students to become catalysts for change in their families, communities and the city of Philadelphia itself.
It’s a major shift for CCP, the largest public institution in Philadelphia, which has faced declining enrollment due to demographic challenges, pandemic impacts and misconceptions about community colleges. The last brand update was in 2006. With this campaign, CCP sought to move beyond the transactional and develop a brand that embodied the transformational power of education on both individuals and the city at large.
The campaign, created over two years, positions CCP as more than just a college—rather, as a movement and a lifestyle brand. The new logo, a bold “P” that represents Philadelphia, is a symbol of individual and collective strength, drawing inspiration from both the college’s historical architecture and its modern aspirations. The tagline, “Rise from Within,” calls on students to recognize their own power to lift themselves and their city.
To celebrate the launch, CCP threw a block party on the main campus and lit up landmarks such as One Liberty Place and Boathouse Row with their new colors and logo. The rebrand has already been widely covered by Philadelphia media, marking the beginning of a new era for the college and its role in shaping the future of the city.
With this new look and message, CCP aims to attract new students—particularly those who have been historically underserved by higher education—and reinforce its commitment to social mobility, equity and opportunity in Philadelphia.
CREDITS:
Client: Shannon McLaughlin Rooney, Ph.D., Vice President for Enrollment Management and Strategic Communications
Campaign Title: Community College of Philadelphia Rebrand
Agency: Yes&
Chief Creative Officer: Josh Golden
Creative Director(s): Cecile Bennett
Art Director(s): Ben Edelstein
Brand Strategists: Libby Morse, Andrew Teie
Account Service: Rynnel Laughlin
Designer: Sierra Bass
Digital Team: Evangeline Weber, Nadia Pacheco Amaro, Aaron Weidele
