OneMagnify, a Detroit, MI-based data science-driven marketing solutions provider backed by private equity firm Crestview Partners, announced that it acquired Emodo, a company which specializes in AI-powered programmatic marketing.
The amount of the deal was not disclosed.
Through the acquisition, OneMagnify will leverage Emodo’s capabilities, which will operate as a separate company moving forward.
Emodo is a CTV-first advertising marketplace specialized in dynamic creative and advanced audience targeting solutions. Through a commitment to AI innovation, data, and extensible technology, it delivers advertising experiences for publishers, advertisers, and the media buying platforms that connect them. Emodo Adapt, an exclusive advanced CTV and native ad format, outperforms alternative programmatic solutions through a better approach to contextual relevance, creative personalization and KPI optimization.
Led by CEO Mark Petroff, OneMagnify helps brands create optimal customer experiences through digital transformation, driving personalization at scale through data-driven, AI-enhanced, and technology-enabled marketing solutions. With more than 700 marketing, creative, technology, analytics, and AI experts, it executes digital activation strategies with technology platforms.
Founded in 1967, OneMagnify clients can now leverage the power of AI-driven programmatic marketing to deliver highly targeted, personalized campaigns that resonate with decision-makers at every stage of the buying journey. Emodo’s immersive CTV and native ad formats capture attention and drive engagement, while OneMagnify’s data-driven insights inform understanding of target audiences and optimize campaigns for maximum ROI.
OneMagnify has offices in Ann Arbor, MI, Louisville, KY, Wilmington, DE, Charlotte, NC, Cologne, Germany and Chennai, India.
