Planit, a leading Baltimore-based advertising and marketing agency, is proud to announce its partnership with DuPont, supporting several brands within the company’s portfolio of Shelter businesses, including Tyvek®, Great Stuff™, Froth-Pak™ and Corian®. The collaboration spans brand strategy, creative, digital advertising, media, social media, influencer marketing and public relations.
“We’re thrilled to partner with a global leader like DuPont, a brand known for innovation and scientific excellence,” said Ed Callahan, co-founder and lead creative strategist at Planit. “With DuPont’s proximity to us, we’re able to work closely together on strategies that connect their products with the right audiences—whether they’re general contractors, architects, remodelers, homeowners or retail customers.”
This partnership aims to build DuPont’s brands and industry-leading products as the company continues to invest in innovation and sustainability within the building materials industry. Recently, Planit supported the launch of Great Stuff™ Wide Spray, a broad coverage insulating foam sealant designated for wide gaps and hard to reach spaces, delivering a more efficient sealing solution for contractors and DIYers alike.
“This collaboration is crucial as we strive to enhance our reach and engagement with our audiences,” stated Stacy Coughlin, business communications leader at DuPont. “We are excited about this partnership as we utilize Planit’s excellence in strategic planning and creative execution capabilities to elevate our brand presence in the market.”
To learn more about Planit, visit www.planitagency.com.
About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including Toro, DuPont, Westlake Royal Building Products, SourceAmerica, Kiddie Academy, Sheetz, Preen, CareFirst BlueCross BlueShield, Curio Wellness, and Riviana Foods trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to AdWeek’s Fastest Growing Ad Agencies, winning the EY Entrepreneur Of The Year® Award, Entrepreneur Magazine’s Entrepreneur 360™ List, Advertising Age’s Small Agency of the Year, Inc. 5000, Inc. Power Partner, and PRSA Maryland’s PR Team of the Year.
