Wildfire Systems, a San Diego, CA-based provider of a financial technology platform for loyalty and reward programs, shopping companions, and content monetization, raised $16M in Series B funding.
The round was led by Intuit Ventures and Mucker Capital. In addition, new investors Cohen Circle, Samsung Next, Evolution VC, and Gaingels, plus existing investors TTV Capital, QED Investors, B Capital, DLA Piper, Moonshots Capital, and Citi Ventures participated. The Series B brings Wildfire’s total funding raised to date to $36 million.
Led by CEO Jordan Glazier, Wildfire provides an enterprise platform that empowers shopping rewards and loyalty programs for financial services organizations and technology companies, allowing them to deploy revenue-generating, value-added services for their customers. The platform provides a shopping companion designed to reward consumers with cashback, coupons, and other benefits at every stage of their shopping journey. It drives incremental sales for over 50,000 merchant programs in more than 50 countries. Wildfire’s AI platform, RevenueEngine, helps content creators monetize product and brand mentions within generated content.
The company intends to use the funds for continued innovation and deployment of its platform that enables financial services organizations and technology companies including RBC, Visa, Citi, Acorns, and Microsoft, to provide rewarding online shopping experiences to consumers worldwide.
