The first 50 public media stations from across the country have been selected to participate in a second phase of the Digital Transformation Program delivered by the Poynter Institute. The program educates, assists and coaches public media senior leaders and their staff on the best strategies and tactics to transform their organization’s digital operations and culture to meet the needs of local audiences.
Designed in partnership with the Corporation for Public Broadcasting (CPB) and funded by CPB, the new, enhanced program builds upon the strength and success of Poynter’s first Digital Transformation Program, which in 2022-23 trained 79 public media entities and 458 station personnel.
“CPB is committed to advancing innovation,” said Patricia Harrison, CPB president and CEO. “The Digital Transformation Program will provide coaching and resources to help stations accelerate their digital development and share best practices for achieving audience and revenue growth.”
This new phase of training includes two distinct tracks: a nine-month program known as the Fundamentals Track and a six-month program known as the Advanced Track. Each will be offered every year for three years beginning in 2025 with a capacity to train up to 225 public media stations.
This first group of 50 stations will receive Fundamentals training virtually, with stations participating in cohorts consisting of 25 station leaders and staff. The customized Fundamentals Track provides one-on-one and peer group coaching sessions, complemented by educational webinars, practical work exercises, and resource materials for the station leaders and their staff members.
