Political ideology influences how Americans view some of today’s most popular TV shows, according to a new study conducted by Hub Entertainment Research and the Advertising Research Foundation (ARF).
Findings from the 2024 “Decoding the Default” survey reveal that political leanings — liberal or conservative — affect which entertainment programs audiences find appealing, with a near-even ideological split among viewers.
The survey gathered responses from 1,600 U.S. consumers aged 16 to 74, all of whom have home broadband and watch at least one hour of television weekly. Approximately 30% of respondents identified as conservative, with a close 29% identifying as liberal, while 41% described themselves as moderate.
