Urban Edge Properties (NYSE:UE) today announced that they have signed more than 12,000 SF in new leases at Bergen Town Center in Paramus, NJ bringing some highly desired brands to the well-positioned property. Bath & Body Works and Crumbl have recently opened and First Watch and Tacoria aim to open in 2025.
- Bath & Body Works (4,157 SF), home of America’s Favorite Fragrances®, is a global leader in personal care and home fragrance\
- Crumbl (2,138 SF) brings freshly baked cookies with a cult following
- First Watch (4,790 SF) is an award-winning daytime dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients with table service that pairs well with dinner-only neighbor Ruth’s Chris Steakhouse
- Tacoria (1,654 SF) is a NJ-based Mexican street food quick service concept and will be adjacent to Cava
“First Watch, Crumbl and Tacoria are all terrific concepts that fit nicely into our dining mix as we continue to expand the food & beverage options at Bergen Town Center,” said Josh Birns, Vice President of Leasing for Urban Edge. “We’re also very excited that the much-anticipated Bath & Body Works has opened at the center, in time for the holiday season.”
Bergen Town Center is Bergen County’s choice for everyday needs. Generating more than 11 million visits annually, BTC delivers best-in-class essentials from tenants like Whole Foods, Target and CVS along with segment-leading, value shopping concepts like Nordstrom Rack, Saks Off 5th, Bloomingdale’s Outlet, Nike Factory Store, Kohl’s and Marshalls. The addition of these exciting new concepts further complements the mix of tenants at BTC - Bergen County’s one-stop shopping destination.
Taryn Brandes, Emily Green and Alexandra Yanoff of Brand Urban LLC represented Urban Edge for transactions with Crumbl, First Watch and Tacoria. Amy Staats of Katz & Associates worked on behalf of First Watch; William Cafero of Charter Realty brought Crumbl to Urban Edge and Joe Brendel of Newmark represented Tacoria. Paul Schiffer of Urban Edge handled the negotiation with Bath & Body Works in-house.
ABOUT FIRST WATCH
First Watch is the leading Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu rotates five times a year and includes elevated executions of classic favorites alongside specialties such as its Quinoa Power Bowl, Lemon Ricotta Pancakes, Chickichanga, Morning Meditation fresh juice and signature Million Dollar Bacon. After first appearing on the list in 2022 and 2023, First Watch was named 2024’s #1 Most Loved Workplace® in America by Newsweek and the Best Practice Institute. In 2023, First Watch was named the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet. First Watch operates more than 535 First Watch restaurants in 29 states. For more information, visit www.firstwatch.com.
ABOUT URBAN EDGE PROPERTIES
Urban Edge Properties is a NYSE-listed real estate investment trust focused on managing, acquiring, developing, and redeveloping retail real estate in urban communities, primarily in the New York metropolitan region. Urban Edge owns 75 properties totaling 17.4 million square feet of gross leasable area. For further information, please visit https://www.uedge.com.
