Mundial Media, a Los Angeles, CA-based contextual marketing platform with a focus on multicultural audiences, raised $1.5M in Pre-Seed extension funding.
Backers included existing and new investors, including Gerard Goetz, Managing Partner at New Day Industries, family offices and venture firms specializing in marketing automation.
The company intends to use the funds to support further product innovation, talent acquisition, and the expansion of its core digital advertising products, consolidating its position as a comprehensive platform for multicultural digital advertising.
Led by CEO Tony Gonzalez, Mundial Media is a NMSDC-certified, Hispanic-owned contextual marketing platform helping brands authentically connect with diverse audiences. Its platform, called Cadmus AI, leverages first-party data and artificial intelligence (AI) to place advertisements relevant to specific groups including Hispanics, Blacks, Asian Americans and Pacific Islanders (AAPI), and LGBTQ+ audiences.
The company targets audiences using first-party contextual technology, bypassing the reliance on third-party cookies.
Cadmus AI reaches over 30 million active monthly multicultural users and analyzes over 1 billion+ real-time contextual data points to plan, execute, and measure media campaigns.
