bswift, a Chicago, IL-based company providing employee benefits technology and administration, acquired Evive, a Chicago, IL-based company which specializes in driving outcomes for employees, employers and health plans by optimizing benefit understanding and utilization, resources, and programs.
The amount of the deal was not disclosed.
With the acquisition, bswift’s new personalization engine will include:
- Personalized, next-best-action journeys
- Reward and incentive-based gamification to boost engagement
- On-the-go access to benefits and incentive activities via mobile app
- Analytics and reporting for HR teams to track campaign ROI and engagement metrics
Evive is a provider of a digital communications and engagement platform that helps health plans and employers optimize the benefits, resources and programs they offer their employees. Using data-driven personalization, closed-loop engagement reporting and the power of predictive analytics and behavioral science, the solution increases benefits awareness, engagement and utilization to deliver the right message about the right benefit at the right time.
Led by CEO Ted Bloomberg, bswift offers cloud-based suite of solutions featuring personalized online enrollment, interactive decision support, ACA compliance reporting, and employee engagement.