Loftie, the innovative sleep technology company dedicated to helping people rest, relax, and recharge, has closed on a lead investment from Supermoon Capital as part of a $2 million funding round to accelerate the company’s expansion in digital wellness and personalized sleep solutions. The company expects to have a final closing on the round before the end of 2024.
Supermoon’s investment marks a milestone for Loftie, as it represents the company’s first institutional investor. Until now, Loftie was funded by Founder and CEO Matt Hassett and his family and friends, allowing the company to build a strong foundation and achieve product-market fit. Having reached profitability with proven unit economics, Loftie is now ready to scale further by bringing in strategic investors who share its mission of wellness through technology.
Supermoon’s partnership brings the strategic expertise of partners such as Pat Connolly, a seasoned executive from Williams-Sonoma, and ResMed, a leader in consumer sleep electronics. This collaboration reinforces Loftie’s commitment to creating technology-driven solutions that enhance sleep without typical tech distractions.
“At Supermoon, we’re dedicated to supporting companies that enhance well-being through thoughtful, human-centered technology,” said Pat Connolly. “Loftie has created a powerful blend of innovation and mindfulness in the sleep space, and their commitment to improving rest and relaxation aligns perfectly with our mission. We’re excited to support Loftie as they expand their impact on the wellness and sleep-tech markets.”
As Loftie enters its peak sales season, the team is primed to leverage this fresh investment to enhance its product offerings and drive growth in key areas. Plans include bolstering top-of-funnel marketing efforts and scaling Loftie+, a subscription service offering AI-powered, personalized audio content. Loftie+ currently boasts over 6,000 subscribers and will soon feature new AI-based sleep improvement features.
“We’re thrilled to have Supermoon’s backing as we build on our success,” said Matt Hassett, Founder and CEO of Loftie. “Their team’s experience and resources, combined with our innovative approach to sleep technology, set us on a promising path for long-term growth. With this funding, we’re prepared to make 2025 a transformative year for the company.”
Loftie’s next moves include expanding into the children’s market, where brands like Hatch and Tonies have proven demand for screen-free, family-friendly devices. The development of a Loftie Kids Clock, complete with personalized audio content and child-safe features, is already underway. As concerns over smartphone use and digital wellness grow, Loftie’s unique positioning at the intersection of technology and mindful living is more relevant than ever.
With a robust roadmap in place, Loftie is well-positioned to continue its growth trajectory in the booming sleep and wellness sector, estimated at $432 billion globally. The company invites investors to join as it leads the charge toward a healthier, more restful future for all.
For more information on Loftie and its offerings, please visit Loftie’s website or reach out to allison@withsarapr.com.
