SINGAPORE – NOVEMBER 20, 2024 — Nativex, a leading digital marketing platform, has announced its official certification as a Google Partner, a major step forward in its mission to fuel global brand growth with advanced digital marketing solutions.
This partnership provides Nativex with exclusive access to Google’s ad ecosystem, equipping it with powerful tools and insights to boost brand visibility and performance worldwide.
Nativex’s Role as a Google Partner
With its new Google Partner status, Nativex is now equipped to deliver comprehensive digital advertising solutions, accessing Google’s full suite of products—from search and display to video and app ads. This partnership empowers Nativex to help brands create and optimize impactful campaigns tailored for diverse global audiences, providing advanced support as they expand into competitive digital landscapes. By combining Google’s data insights with its “Global Localization” strategy, Nativex is committed to guiding brands through the complexities of international markets, ensuring they not only reach but deeply connect with audiences across borders, driving meaningful engagement and conversions.
“For global brands, Google’s multi-platform ecosystem covers every stage of the consumer journey, from awareness to conversion. Coupled with Nativex’s expertise in ad placement and optimization, we help brands gain deep customer insights and develop high-impact strategies for global market expansion,” said Cheryl Huang, Business Partner at Nativex.
Proven Success with Performance-Driven Campaigns
With proven expertise across e-commerce, apps, and gaming sectors, Nativex has helped clients reach millions worldwide through Google Ads. A recent campaign for a direct-to-consumer beauty brand highlights Nativex’s ability to drive impactful results:
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Search Ads: Through frequent optimizations — including bid adjustments, keyword selection, and customized ad copy for key promotions — Nativex quickly boosted traffic and enhanced ad performance.
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Performance Max (PMax) Ads: Initially focusing on conversions, Nativex shifted to a ROAS-driven strategy to maximize ad spend. By leveraging audience data, including View-360 and purchase history, the campaign expanded the client’s customer base and improved retargeting.
Within the first month, the direct-to-consumer brand achieved significant increases in visibility and sales, exceeding its initial targets. Supported by Google’s training and resources, Nativex continues to drive global brand growth through its “Global Localization” strategy, which emphasizes cultural relevance and local market insights to help brands thrive internationally.
About Nativex
Nativex is a leading digital marketing platform committed to helping brands and apps achieve cross-regional growth. With a specialized focus on media buying, influencer marketing, and creative customization, we provide innovative solutions to expand our clients’ reach across global markets.
