The transformation of Hoboken’s historic Wonder Bread factory into a premier residential address has officially concluded with the sale of its final luxury condominium. The development team—Prism Capital Partners, Parkwood Development, and Angelo Gordon—announced the closing of the last home, completing the full sell-out of the Wonder Lofts collection of 83 high-end residences.
The final home, a top-floor Penthouse, embodies Wonder Lofts’ blend of industrial charm and modern elegance. The 2,001-square-foot, three-bedroom, three-bath residence features expansive living spaces with floor-to-ceiling windows, designer finishes, and an impressive 1,865-square-foot private wrap-around terrace offering panoramic views of the Manhattan skyline.
“This milestone underscores the distinct appeal of Wonder Lofts, which reimagined a historic landmark into a luxurious residential community,” said Edwin Cohen, a principal partner with Prism Capital Partners. “From spacious interiors and outdoor spaces to a deep respect for Hoboken’s industrial past, Wonder Lofts resonated with buyers seeking refined homes that offer room for modern living—all within a vibrant urban setting.”
The development team credited New York based CORE Group Marketing for executing Wonder Lofts’ successful sales program.
Historic Preservation Meets Modern Design
Affectionately known to locals as “The Wonder Bread Building,” Wonder Lofts traces its roots to Hoboken’s storied industrial history. Originally home to John Schmalz & Sons Model Bakery, established in 1865 by German immigrants, the property later housed the Continental Baking Corporation from the 1910s to the 1960s, where the iconic Wonder Bread was produced. After its acquisition in 2017, the development team, working with Hoboken-based MVMK Architecture + Design and Manhattan’s Workshop/APD, crafted a thoughtful adaptive reuse plan that honored the original seven-story red brick structure—sentiment shared by city officials and local residents who valued its unique contribution to the community.
Key architectural elements—such as intricate brickwork, archways, soaring ceilings, and expansive windows—were carefully restored to celebrate the building’s industrial legacy. The 80-foot-tall smokestack now serves as the centerpiece of a landscaped common courtyard, while the original water tower has been restored and reimagined as a creative rooftop design feature, complete with an integrated bar beneath.
Modern design touches, including a sleek glass façade and light grey aluminum accents, complement the building’s historic charm, creating a striking contrast that bridges its storied past with its refreshed new life as a residential community.
Reborn as one of the region’s most distinctive residential offerings, Wonder Lofts launched sales in late 2021 and quickly captivated buyers with its spacious two-, three-, four-, and five-bedroom residences, offering 68 distinct floorplans and private outdoor space extending up to 1,900 square feet. These homes provided growing families with a rare opportunity to stay in Hoboken while appealing to newcomers eager to be part of the vibrant “Mile Square” city.
In addition to the main building, the development includes a newly constructed five-story building at 731 Clinton Street, located across the street and houses fifteen residences, each with its own private backyard or rooftop cabana. The site has a rich history of its own, once serving as the stable for horses and buggies that delivered Schmalz’s famous Jersey Cream Malt Bread.
Amenities Designed for Modern Living
The allure of Wonder Lofts extends beyond its homes, offering an exceptional array of amenities designed for relaxation and entertainment. Residents enjoy:
- A rooftop oasis with an infinity-edge pool, outdoor bar beneath the restored water tower, lounge seating, gas grills, seating area with a fire pit, and breathtaking 360-degree views of the Manhattan skyline.
- A second-floor indoor lounge featuring a double-sided brick fireplace, open dining area, entertainment kitchen, and a billiards and game room, all leading to a large outdoor terrace.
- A split-level attended lobby, children’s playroom, fully equipped children’s art center, a state-of-the-art fitness center with a yoga studio, screening room, and pet grooming area.
- On-site parking with electric vehicle charging stations.
“With its remarkable restoration and thoughtful design, Wonder Lofts preserves Hoboken’s rich history while continuing to contribute to the city through a modern residential use,” said Robert Fourniadis, Senior Vice President – Residential of Prism Capital Partners. “We are proud to have brought this exceptional project to life and to see it embraced by residents who will carry its legacy forward.”
