citybiz+ Noctal Raises $1.8 Million to Automate Sound Effects for Video Content

Noctal, which is developing ways to automate addition of sound to video content, has closed on $1.8 million, according to Crunchbase.

The Los Angeles-based was founded this year by the duo of Isaiah Chavous and James Paul, who worked together at gaming firm Jadu AI. Chavous serves as the startup’s CEO while Paul is chief operating officer. Paul has previously served as a venture partner at Hartmann Ventures.

The SaaS company’s technology analyses a video to create custom audio scores and effects, saving precious production time and money. On the platform, users can start by simply uploading a video before setting off a process that allows them to preview generated sound, make required adjustments and finally download a perfect soundtrack.

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Noctal believes its technology can enhance content creation for both professional studios and online creators.

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Chavous previously led business development and partnerships at Jadu, an augmented reality gaming company. At the firm, he secured high-profile partnerships with celebrities such as Michael Bay, Elton John, Lewis Hamilton, Snoop Dogg, Grimes and FaZe Clan. An alumnus of  University of Colorado, Chavous served as president of its student body, managing $26 million in student fees. He also is a co-founder of the university’s Center for African and African American Studies (CAAAS), the first center of its kind at a public university in Colorado. At the University of Colorado, Chavous received a bachelor’s degree in political science and government.

Paul has over 10 years’ professional experience, “scaling genuine connections & community through high impact live/virtual events and films,” some of which have driven nine-figure revenues, according to his LinkedIn profile. He claims skills in collaborating with “talented creators,” and significant experience in “physical production and location-based experiences (LBE) utilizing virtual & augmented reality (VR/ AR) and emerging immersive technologies at various startups.”