L&L Holding Company and Brooks Brothers today announced that the iconic American clothing retailer will open a new flagship store at L&L’s renowned 195 Broadway, re-establishing a footprint in the Lower Manhattan neighborhood where the brand was launched more than two centuries ago.
Established in 1818, Brooks Brothers is America’s oldest clothing retailer that grew from a single shop on Catherine and Cherry Streets in Lower Manhattan to become an international brand reshaping and defining American style through its product innovations and inventions – most famously the button-down collar shirt which turns 125 years old in 2025. Under a 10-year lease, Brooks Brothers’ space at 195 Broadway will encompass 9,871 square feet across a portion of the redeveloped ground floor and cellar levels when it opens in Spring 2025.
In 2017, L&L completed an expansive redevelopment of 195 Broadway’s prestigious Broadway lobby, made famous by its massive marble Doric columns, elegant chandeliers and polished bronze. As part of a unique retail master plan approved by the New York City Landmarks Commission, L&L re-introduced the public to a 50,000-square-foot portion of the lobby, where Brooks Brothers will join acclaimed restaurant Nobu Downtown and Anthropologie.
The location will offer a complete selection from its men’s and women’s collections designed by Michael Bastian, the brand’s creative director, as well as Made to Measure and ready-made suits (another Brooks Brothers innovation) and several exclusive items only available at 195 Broadway. The new store will also incorporate a rotating exhibition of historic items from the brand’s archives, which date back to its founding in 1818. Brooks Brothers has two other NYC locations at Rockefeller Center and at Madison Avenue and 86th Street.
“Brooks Brothers is the premier source of American fashion, and we are proud to return to the Financial District so close to where it all began for us,” said Brooks Brothers CEO, Ken Ohashi. “We were thrilled to discover this impressive, historic building and look forward to once again being a downtown destination for locals and tourists.”
“Since 2021 Brooks Brothers has experienced significant year over year growth. Opening this new NYC store as well as several others in the near future is part of the exciting evolution and success of the brand,” Ohashi added.
“We are pleased to partner with Brooks Brothers on its triumphant return to Lower Manhattan,” said L&L Holding Company Chairman and CEO David Levinson. “From the very start of our redevelopment of 195 Broadway’s magnificent lobby, we viewed Brooks Brothers as an ideal fit for this Downtown architectural treasure. We are thrilled to finish out this transformation by bringing this cherished brand back to its roots.”
Designed by renowned architect William Welles Bosworth, 195 Broadway was originally built to serve as the global headquarters of the American Telephone and Telegraph Company. The ornate, 1.1 million-square-foot, 29-story office tower, which spans the full block, from Fulton to Dey Streets, is located within steps of the Fulton Transit Center and the World Trade Center Transportation Hub. Notable companies with an office presence at the tower include Gucci, Orchestra and Payoneer.
L&L Holding was represented in the transaction by Alan Schmerzler of Cushman & Wakefield. Brooks Brothers was represented by Eric Gelber and Jordan Kaplan of CBRE.
About L&L Holding Company
L&L Holding Company is a privately held, vertically integrated real estate company founded in 2000 by David Levinson and Robert Lapidus that has acquired or developed over 10 million square feet of prime commercial and residential space in New York and Florida. The company’s current portfolio includes such current and future icons as 425 Park Avenue, 390 Madison Avenue, 114 Fifth Avenue, Terminal Warehouse, Wynwood Plaza, and Central Gardens Grand. For more information, visit www.ll-holding.com
About Brooks Brothers
Brooks Brothers is a legendary global lifestyle brand that has shaped American style through fashion innovation, fine quality, exceptional service, and value. Since its founding in 1818, the brand’s offerings have grown to more than 30 categories, including tailored clothing, sportswear, outerwear, shoes, accessories, fragrance, and a home collection. Brooks Brothers also continues to introduce modern interpretations of iconic product staples including seersucker, madras, argyle, the non-iron shirt, and the original polo button-down collar. The brand is available in 500 freestanding stores, shop-in-shops, and outlets in 45 countries worldwide.
