Last week, real estate industry insiders attended the second annual Elevate Conference hosted by Zonda, the nation’s leading platform providing data-driven housing market solutions, who joined forces with Hundred Stories PR and the Wall Street Journal to present this three-day sold-out gathering.
Global thought leaders and pioneers from leading real estate companies, designers, architects, and wellness trailblazers discussed the future of residential real estate development and critical topics in the luxury high-rise market, including design, branding, and capital strategies. The event was held from December 9th – 11th at the iconic Fontainebleau, Miami Beach, FL.
“Elevate brought together industry leaders behind some of the most luxurious and notable buildings in the world. Their deep insights into the state of the industry and thoughts on future trends will impact the direction of companies in high-end markets across the country and the world,” remarked Kimberly Byrum, Managing Principal – Multifamily at Zonda.
A diverse range of perspectives from leading developers, including Nick Perez of the Related Group, Jonathan Landau of Landau Properties, and Edouard Schwob of Accor, investment experts like Pouyan Safapour, Devron Developments, marketing visionaries such as Louise Sunshine of Sunshine Select Worldwide, Adelina Wong Ettelson of Mandarin Oriental Residences, Norm Li of Norm Li Architectural Graphics + Illustrations, and Riz Dhanji of RAD Marketing were covered. Design viewpoints by acclaimed architect Matthias Hollwich of HWKN, interior designer Jessica Gersten of Jessica Gersten Interiors, and wellness innovator Alfredo Gulin Neto of AG7 were exchanged as well.
Some key highlights included a heated discussion about marketing strategies and storytelling tactics in a session titled Marketing Playbook: All Square Feet are Not Created Equal. Branded Advantage: The Distinctive Features of Automotive, Hotel, and Fashion Residences. Featured developers behind notable projects like Pagani Residences in North Bay Village, FL, ELLE Residences in Miami, FL, and Banyan Tree Residences in Dubai, discussed the rise of branded residences, their transformative impact on the residential landscape, and strategies to stand out in the highly competitive market.
At the panel Longevity is the New Amenity: The Wellness Revolution @ Home, innovators in wellness shared insights on the exciting shift that explicitly puts people’s wellness at the center of the conception, design, creation, and redevelopment of our homes and neighborhoods. From high-rises designed to promote longevity to homes with integrated smart technology that monitors air quality, temperature, and nutrition needs, these pioneers are shaping the future of residential living.
“Elevate was designed to empower the new home high-rise industry, bringing together forward-thinking innovators from across North America and providing an in-depth look at an evolving marketplace—and this year’s conference exceeded all expectations,” said Matthew Slutsky, Vice President of Business Development at Livabl. “Building on last year’s success, we delivered even greater insights and value, and we look forward to sustaining this momentum in the years to come.”
Robin Dolch, CEO of Hundred Stories, the PR and Programming Partner for Elevate, added, “We were honored to be part of the Elevate Conference for the second consecutive year. Hearing the latest and most impactful trends shaping the future of residential real estate from the top players in the industry is a rare opportunity that should not be missed.”
The event attendees comprised a wide breadth of real estate professionals, from marketers, brokers, developers, and interior designers to economists and investors from across the US and Canada. They had the unique opportunity to listen to and network with visionaries behind highly anticipated international.
The event was a co-production of Zonda along with Livabl, ARCHITECT Magazine, Multifamily Executive Magazine, and The Wall Street Journal.
A link to the photography can be found here, and a video recap can be viewed here.
About Zonda
Zonda provides data-driven housing market solutions to the homebuilding industry. From builders to building product manufacturers, mortgage clients, and multifamily executives, we work hand-in-hand with our customers to streamline access to housing data to empower smarter decisions. As a leading brand in residential construction, our mission is to advance the home building industry, because we believe better homes mean better lives and stronger communities. Together, we are building the future of housing.
