RetailNext, a Campbell, CA-based company which specializes in smart store analytics for optimizing store experiences, received a growth investment from Battery Ventures.
The amount of the deal was not disclosed.
The company intends to use the funds to further support retailers in strengthening their omnichannel strategies by integrating physical and digital data.
Led by Alexei Agratchev, CEO, RetailNext is developing a retail vertical IoT platform to bring e-commerce-style shopper analytics to brick-and-mortar stores, brands, and malls, optimizing the shopper experience. The platform automatically collects and analyzes shopper behavior data through its centralized SaaS solution, enabling retailers to enhance real-time experiences and drive outcomes.
Since its founding in 2008, the company has served retailers like Macy’s, Estee Lauder, Ulta, The Vitamin Shoppe, Burberry, Bloomingdale’s, UntuckIt, Kendra Scott, Allbirds, Casper, Hurley, Daniel’s Jewelers, Faherty, Sephora, On, Sharaf DG, KEH, Deciem, Mizzen+Main, Adore Me, Catch Co., Trek and more.
