The winter market features more than 75 vendors, fresh food, DJs and fun for the whole family (pets included!)
Chicago’s Water Tower Place has partnered with the South Loop Farmers Market to bring the magic of the city’s summer farmers market season inside for the winter. Running weekly on Sundays, 12pm – 4pm, from January 12th through Sunday, March 30th on the center’s Level 4, the indoor Farmers Market at Water Tower Place (835 Michigan Avenue) will feature:
- More than 75 vendors offering a diverse range of fresh produce, preserved veggies, cheeses and meats, snacks and delicious lunch options.
- Live entertainment with a rotating set of DJs, live music and more.
- Free imagination and ‘foodspiration’ stations offering shoppers experiential activities, studio and art supplies and even a unique cookbook library to help ignite the cooking spark.
- A kids’ play zone with puppets, toys, a kid-sized farmstand and more to foster imaginative fun for the whole family.
- Lounge and dining spaces intentionally curated to cultivate joy and connection.
- Pet and family photography to capture special moments.
- Specialty and educational programming such as friend mixers, dating events, chef-led cooking demos and more.
- Free virtual reality and AI gaming for all ages.
“Winter markets have been a critical way to provide our community with a warm and cozy ‘third space’ to gather, play and shop to support local farmers and business owners throughout the cold winter months,” said Tina Feldstein, co-founder and operator of South Loop Farmers Market. “Bringing the Winter Market to Water Tower Place is a dream come true. We are delighted to be spending our Sundays this winter connecting the public with local businesses, healthy foods and lots of family fun at this iconic downtown location.”
A fixture in the community for over a decade, South Loop Farmers Market debuted its first winter market in 2023. In 2025, the market further expands its indoor footprint at Water Tower place. Free two-hour validated parking will be available.
“Farmers markets create jobs, support small businesses, provide the community with easy access to healthy foods and strengthen the local economy in ways that have a ripple effect on so many,” said Mitchell Feldman, Regional General Manager at M&J Wilkow, which manages Water Tower Place. “Water Tower Place is honored to provide an indoor space for folks of all ages to gather, shop, play and connect in a vibrant environment.”
For more information or to view a full list of vendors, please visit: https://www.shopwatertower.com/event/Winter-Farmers-Market/2145587867/
About South Loop Farmers Market
For over a decade, South Loop Farmers Market has been a catalyst in pushing forward the local food movement and creating authentic community engagement in Chicago’s diverse and growing South Loop area. The South Loop Farmers Market team is dedicated to and passionate about creating unique and fun experiences for our customers and economic opportunities for small local businesses, makers, and farms that need it most.
About Water Tower Place
Water Tower Place is a Chicago landmark on the Magnificent Mile, renowned for its vast selection of over 70 stores including American Girl Place, LEGO, Adidas, and many more. Beyond shopping, the seven-story center also hosts several entertainment options, including a Broadway in Chicago, Chicago Sports Museum and the Hershey Super Sweet Adventure. Explore our directory for a complete list of stores, dining choices, and more unique offerings at: www.shopwatertower.com.
