Peachy Studio to Open First Charlotte Location at Linea

Boutique skincare provider joins dynamic retail lineup at Portman’s luxury residential tower in South End

National developer Portman today announces Peachy as the newest concept to join the ground-floor retail mix at Linea, the 24-story residential tower in Charlotte’s vibrant South End district. Peachy will open its first Charlotte location at Linea this summer, where it will offer personalized botox treatments for wrinkle prevention, masseters and skin quality.

Co-founded by Eric Zhang and Carolyn Treasure, Peachy’s focused approach is centered around personalized botox treatments to help clients achieve their skincare goals. With the founders having met at The University of North Carolina at Chapel Hill, the brand has strong ties to North Carolina, and its location at Linea is the first in the state. The space will feature a calming spa aesthetic with signature Peachy design features. Peachy currently has 12 other locations in major cities across the country.

“Charlotte’s vibrant, youthful and active population, coupled with its strong growth trajectory, makes it a natural fit for Peachy,” said Zhang. “Linea is the perfect opportunity to break into the market, combining a modern, top-of-the-line development with a tenant mix that aligns with our brand. We are confident that Linea’s strategic location, design and lifestyle offerings will resonate with our future clients.”

Peachy will join an impressive lineup of previously announced concepts, including Night Swim Coffee, a local coffee shop, and True Food Kitchen, a health-conscious eatery. Linea shares an activated community plaza with Portman’s The Line, a 16-story mixed-use office development with ground-floor retail space. The Line’s retail component features Sycamore Brewing Company, GritBox Fitness, Savi Provisions, Dressler and Chapter 6.

“When curating the retail mix for Linea, we took a thoughtful and strategic approach, carefully analyzing the market to ensure our tenants align with the community’s needs and aspirations,” said Dotan Zuckerman, Head of Retail Development at Portman. “By introducing innovative and new-to-market brands like Peachy, Linea is taking shape as one of the most energized and activated mixed-use destinations in Charlotte.”

Located at 2161 Hawkins St., Linea features 370 units and 18,000 square feet of ground-floor retail. The tower’s luxury design seamlessly integrates with the Rail Trail and LYNX Light Rail, enhancing pedestrian connectivity and walkability across Charlotte’s urban neighborhoods. A fourth-floor sky bridge connects Linea to The Line, providing residents with easy access to additional retail options.

Pre-leasing for Linea is now live. Linea is managed by Bozzuto Property Management. More information on floor plans and pricing can be found at lineasouthend.com.

Also in Charlotte, Portman recently completed Vera at Savona Mill, a 319-unit multifamily building within a 27-acre adaptive reuse community. Savona Mill includes 200,000 square feet of office space, 14,000 square feet of retail and a community plaza adjacent to the Stewart Creek Greenway.

About Linea
Located at 2161 Hawkins St. in Charlotte’s vibrant South End, Linea was thoughtfully developed by Portman Residential and is expertly managed by Bozzuto Property Management. With an unwavering commitment to quality and community, Linea invites residents to experience a lifestyle that redefines modern urban living and sets a new standard for upscale apartment living in Charlotte. Learn more at lineasouthend.com.

About Portman
Portman Holdings, LLC, a renowned real estate development company, boasts a seven-decade legacy of high-quality projects across three continents. Founded by the visionary architect John C. Portman Jr., who pioneered the architect-as-developer model, the company has shaped the global landscape with extensive mixed-use developments.

Currently, under the leadership of Chairman and CEO Ambrish Baisiwala and President John Portman IV, Portman Holdings continues to set the standard of excellence in the development of office, residential, industrial, hospitality, retail, and mixed-use developments across the US. Each line of business is led by a Managing Director and supported by a corporate structure.

To learn more about Portman, visit portmanholdings.com.