Incite Creative, a leading marketing advisory firm, is pleased to announce it has been engaged by HillSide Lawn Service to serve as the organization’s fractional chief marketing officer (CMO). In this capacity, Incite Creative will be responsible for developing and executing marketing strategies to strengthen HillSide’s brand awareness, and increase market share throughout Maryland, Delaware, and Pennsylvania.
With a focus on science-backed methods, a proprietary blend of lawn nutrients and personalized service, HillSide’s Certified Professional Agronomists (CPAg) are dedicated to creating green, healthy properties that support Chesapeake Bay preservation.
“As a Harford County resident, it’s exciting to help support a fellow business with local roots,” said Dina Wasmer, President of Incite Creative. “There are some big players in the residential and commercial lawn service space but with the right strategy in place, there’s plenty of room for differentiation and growth.”
Key areas where Incite will support HillSide include strategic counsel, market analysis, brand and budget oversight, omnichannel message continuity, lead generation, and engaging its customer base through content marketing and technology.
“Incite has taken our marketing strategies and optimized them for customers who thrive in this digital world,” said Matt Cline, Chief Operating Officer at HillSide. “We are excited to work with them and solidify our brand in the marketplace.”
Like many small and mid-market companies, HillSide sought the benefits of having a Chief Marketing Officer on its team but couldn’t justify the significant investment. As a fractional CMO, Incite Creative uniquely provides C-level leadership and at a third of a full-time salary.
This year marks Incite Creative’s 25th anniversary — a milestone it’s proud of and gives thanks to its clients, colleagues, and strategic partners.
About Incite Creative: Incite Creative is a marketing advisory firm specializing in outsourced CMO services. The company operates as a virtual and efficient chief marketing officer, delivering time and cost savings. Since 1999, the team has built and enhanced brands across diverse industries, gaining recognition as a sought-after Mid-Atlantic fractional marketing partner. The firm’s transparent retainer, no markup model ensures fees align with its client’s strategic and financial means. Learn more at: www.incitecmo.com.
About HillSide Lawn Service: Since 1994, HillSide Lawn Service has offered expert lawn care, including aeration and over-seeding and tree and shrub care. With a focus on sustainable, science-based methods and personalized service, HillSide is the trusted source for creating green, healthy lawns throughout Maryland, Delaware and parts of Pennsylvania. For more information or to request a free estimate, visit www.hillsidelawn.com or call 410-399-2207.