ShopMy Raises $77.5M Funding

ShopMy, a NYC-based platform transforming creator marketing into a performance channel, raised $77.5M in funding.

The round was led by Bessemer Venture Partners and Bain Capital Ventures, with participation from Menlo Ventures and previous investors Inspired Capital, AlleyCorp, Jeremy Levine, Bessemer Venture Partners, Scott Friend, Bain Capital Ventures, Amy Wu, Menlo Ventures, and strategic investors including Geoff Donaker, Eric Chan, Campbell + Jett Puckett, Shea McGee, and Camila Coehlo.

The company intends to use the funds to grow its team and expand across new verticals including health and wellness, food and beverage, hospitality, and kids and family, while deepening its leadership in fashion and beauty.

Led by CEO Harry Rein, ShopMy provides a creator-centric ecosystem connecting brands and influential creators. The platform combines direct creator connections, paid partnerships, and affiliate marketing with automation features launched:

Opportunities: A performance-driven feature that enables brands to intelligently allocate budgets and guarantee creator coverage.

Lookbooks: an automated gifting feature.

Today, more than 50,000 brands are commissionable via ShopMy and over 550 brands use the technology to transform creator partnerships into performance marketing channels.