WHAT: Free Rein Coffee Company is partnering with Walmart to Serve Those Who Serve™ by honoring those who serve their country or community across the country this February.
Linked to Free Rein’s Buy A Bag, Give a Cup™ promise where, for every bag of coffee purchased, the company gives a cup back to someone who serves their country or community, this new ‘Honor Community Heroes’ activation gives Walmart shoppers the chance to nominate someone who serves in their community (including active military, veterans, first responders, medical professionals and teachers), for the chance to win one of 10 prizes worth over $650 a piece, including a year’s worth of coffee from Free Rein and a $250 gift card from Walmart.
The activation will be promoted in 82 Walmart stores, including Austin, Fort Worth, San Antonio, Houston, Phoenix, and Las Vegas with signage in the coffee aisle. Free Rein and Walmart’s social pages will also raise awareness about the call for entries.
“We’re proud to partner with Walmart to honor the hard-working folks who serve our communities,” said Arlyn Davich, CEO, Free Rein Coffee. “Walmart shoppers have really embraced our ‘Buy a Bag, Give a Cup™’ promise and we’re excited that we can go a step further with this ‘Community Heroes’ activation.”
“We believe in investing in the community,” said Laurie Smalling Letts, Group Director of Community Relations at Walmart. “We’re excited to team up with Free Rein Coffee to celebrate the Community Heroes who make a big difference for our associates and customers every day.”
WHEN: Sweepstakes runs from February 1st to February 28th, 2025. Winners will be announced in March 2025.
WHERE: Available across 82 Walmart stores in priority markets including Austin, Fort Worth, San Antonio, Houston, Phoenix and Las Vegas. Specific store locations and further details can be found on freereincoffee.com.
MEDIA OPPORTUNITIES:
Interviews with Free Rein Coffee and Walmart teams
Customer testimonials on the impact of Free Rein’s ‘Serving Those Who Serve’ initiative
SWEEPSTAKES DETAILS:
Nominate someone who serves in your community and they can win:
· A year’s supply of Free Rein Coffee
· A $250 Walmart gift card
· PLUS, 6 months of Free Rein Coffee for you!
o Nomination entry available at Free Rein’s website: https://freereincoffee.com/pages/sweepstakes
WHO:
Free Rein Coffee Company was co-founded by the actor Cole Hauser, along with friends and fellow entrepreneurs Karl Pfluger, Paul Anderson and Aron Marquez, to fuel folks to Get Up and Get After It™ and pursue their dreams, with a mission to Serve Those Who Serve™ and give back to anyone who serves their country or community, including active military, veterans, first responders, nurses and teachers. With 20 years of roasting expertise in San Angelo, TX, Free Rein Coffee is smooth and full of flavor and has already built a loyal following, with over 250,000 customers since its direct to consumer launch in October 2023. Free Rein is available in whole beans, ground beans, and single-serve pod formats and ready to wear as a line of branded drinkware, apparel and gear. This fall, [https://free%20rein%20launched%20into%20over%201,700%20walmart%20stores/]Free Rein launched into over 1,700 Walmart stores, committing to a Buy a Bag, Give a Cup™ promise, meaning they will give a cup to someone who serves their country or community for every bag of Free Rein Coffee bought.
Walmart Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better – anytime and anywhere – in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X (formerly known as Twitter) at twitter.com/walmart, and on LinkedIn at linkedin.com/company/walmart
