Naples’ iconic Fifth Avenue South, renowned for its elegant shopping, world-class dining, and luxury boutiques, is now home to the exclusive sales gallery for The Avenue—the most anticipated mixed-use development in Southwest Florida by developer APREA and JSB Capital. This jewel-box pavilion offers a rare first glimpse into The Avenue, a stunning, 4.3-acre urban sanctuary redefining modern luxury living in the heart of Naples.
On January 30, a private celebratory reception marking the debut of this sophisticated preview space was held for friends and family.
Perfectly positioned at the gateway to Old Naples—on Fifth Avenue between 5th and 6th Avenues, and 9th and 11th Streets—The Avenue will feature just 50 bespoke residences, each embodying exceptional craftsmanship and timeless elegance. With prices starting just over $3 million and reaching up to $8 million, these two- to four-bedroom homes boast spacious layouts, curated finishes, and seamless access to world-class amenities. Future residents will enjoy rooftop pools, state-of-the-art fitness facilities, and refined club spaces designed for both entertaining and co-working. Paired with five-star, hotel-inspired services like full-time on-site concierge assistance, 24-hour doorman, private beach Mokes, and exclusive shuttle service, The Avenue delivers effortless luxury for the most discerning buyers.
A Sales Experience That Defines Exclusivity
The newly unveiled sales gallery provides an immersive preview of the lifestyle that awaits. Guests can explore:
- Space designed by Nainoa
- Meticulously crafted floor plans
- Intricately detailed architectural models
- Curated designer finishes that set a new benchmark for sophistication
- Imported Italian Kitchen from Boffi
- Bespoke sample full and half bathrooms
- Fully Built out primary closets
The gallery also offers insight into The Avenue’s 75,000 square feet of premier retail and hospitality space, promising a vibrant, walkable community unlike any other in Naples. Here, lushly landscaped pathways lead to elite dining, boutique shopping, and gathering spaces inspired by the charm of European streetscapes.
“The opening of the sales gallery marks a pivotal milestone for The Avenue,” said Andy Penev, Developer, APREA. “It’s an opportunity for prospective buyers to step inside and truly envision a life of unparalleled luxury, convenience, and elegance. Interest in this project has been remarkable, and this immersive experience brings the vision to life.”
Unprecedented Demand Meets Timeless Design
Christine Lutz, Director of New Developments for The Dawn McKenna Group—Coldwell Banker’s premier real estate team in Southwest Florida, the Midwest, and Park City, Utah—underscored the overwhelming interest from buyers:
“Demand for The Avenue has already exceeded expectations. Our prospective buyers are captivated not only by its design and amenities but by the lifestyle it represents—luxury living in the heart of Naples’ most coveted address.”
Schedule Your Exclusive Preview
Prospective buyers and those eager to experience The Avenue firsthand are encouraged to visit the sales gallery by appointment only at 375 5th Avenue S, Naples FL 34102. To learn more or register interest, visit https://theavenuenaples.com or call 239-271-2690.
About the Dawn McKenna Group:
One of America’s most successful, creative, and sought-after luxury real estate teams, the Dawn McKenna Group (DMG), which is affiliated with Coldwell Banker Realty, is the No. 1 large team in Illinois, No. 1 large team in Naples, Florida, No. 1 large team in Park City, Utah, and No. 3 large team in the United States for Coldwell Banker Realty with over $5.6 billion in combined sales through 2024. Through brokering both single-family homes and representing residential developments across major U.S. markets in Illinois, Florida, and Utah, DMG has built a reputation for providing exemplary real estate services that meet the diverse needs of sellers, buyers, investors, and developers alike. With over $640 million in closed sales in 2024, DMG is ranked as the #3 mega team in the U.S. within Coldwell Banker by Wall Street Journal RealTrends. For more information, visit www.dawnmckennagroup.com.
