Sassanova Appoints Lauren Knott Colyer as General Manager

Colyer, a retail leader with more than 30 years experience, joins Sassanova to drive continued growth and expansion 

Sassanova, a renowned regional fashion retailer specializing in contemporary women’s and men’s apparel, is proud to announce the appointment of Lauren Knott Colyer as the new General Manager of Retail Stores and Operations. Colyer brings more than 30 years of retail leadership experience, including a remarkable 15-year tenure at J. McLaughlin, where she served as District Manager over 15 locations. As Sassanova celebrates more than 20 years of success, Colyer’s expertise will be instrumental in identifying new opportunities for growth and innovation.

“We are thrilled to welcome Lauren aboard our talented and growing team,” said Angela Tandy, Owner, Sassanova. “Her extensive experience in managing multi-store operations, sales strategy and team development will be invaluable as we continue to expand our footprint, enhance the customer experience and build upon our strong reputation in the boutique retail space.”

Most recently, Colyer had a 15-year career with J. McLaughlin, where she served as District Manager of 15 stores in the DC Metro area.  During her tenure, Colyer played a pivotal role in driving sales growth, optimizing profitability, and managing store expansion. Her ability to streamline processes, open and develop new store locations and implement successful sales strategies helped strengthen the brand’s market presence. Prior to working for J. McLaughlin, Colyer served as a store manager for Talbots in Newport, Rhode Island, and later as an independent sales consultant for Worthwear in Ruxton, Maryland.

Colyer received a Bachelors of Arts in Fashion Buying and Merchandising from the Fashion Institute of Technology in New York.

“I am incredibly excited to join Sassanova, a company I have admired for years,” said Colyer “As a long-time customer, I have watched Sassanova grow into one of the most respected boutique retailers in the DMV. Its reputation for style, service and curation is second to none, and I am honored to be a part of its next chapter. I look forward to working with the talented team to build upon Sassanova’s success and explore new opportunities for growth.”

In addition to its three Maryland locations in Baltimore, Bethesda and Lutherville, Sassanova operates Nova Man, a menswear concept store in Green Spring Station in Lutherville.

As Sassanova continues to thrive, the brand remains committed to offering a curated mix of established and emerging designers, while delivering a personalized boutique shopping experience.

About Sassanova

Since 2003, Sassanova has been a go-to destination for discerning shoppers seeking contemporary women’s fashion. Woman-owned since its inception, Sassanova began as a small shoe boutique and has since evolved into a premier multi-location fashion retailer. Sassanova and its menswear counterpart, Nova Man, continue to set the standard for highly curated apparel, footwear and accessories.

To learn more, please visit https://www.sassanova.com/, and follow on Instagram at @sassanovaboutique and @shopnovaman. Explore exciting career opportunities at https://www.sassanova.com/pages/careers.