Salty Days, the Publisher of Our American Dream Cookbook, is taking a strategic step in its expansion into TV, video, audio, and digital content in the culinary, food, and beverage industries by appointing David Nussbaum as Chairman of its newly formed Advisory Board.
Nussbaum, the former Chairman and CEO of America’s Test Kitchen, is a highly accomplished media executive and TV producer with deep expertise in streaming, content development, and brand-driven storytelling. Besides ATK, Nussbaum has had a proven track record in private equity-backed ventures and has led major companies as CEO including F+W Media and Penton Media, driving growth and innovation across the media landscape.
“I am delighted to be working with David Nussbaum once again,” said Sara Domville, Founder and CEO of Salty Days. “David’s visionary leadership in media and deep expertise in content development will be instrumental in driving Salty Days’ growth, particularly as we expand into TV streaming and new business opportunities.”
Salty Days Media is redefining culinary storytelling, creating a platform for innovative brands and trailblazing creators to educate, inspire, and entertain audiences. Through high-impact TV and video development, brand collaborations, and publishing, Salty Days Media is building a new era of flexible, collaborative content that brings food and beverage brands to life in meaningful ways.
David Nussbaum: A Visionary in TV, Streaming, and Content Innovation
Nussbaum brings decades of leadership in media, digital strategy, and entertainment, with a remarkable track record as an executive producer and strategic advisor for top-tier TV and streaming projects. His expertise spans brand storytelling, digital content innovation, and building media ventures that resonate with audiences worldwide. With deep relationships across major streaming platforms, food media companies, and culinary entertainment executives, he is uniquely positioned to help drive Salty Days Media’s expansion into TV, video, and digital content at scale.
Sara Domville: A Proven Leader in New Business Development and Creative Brand Growth
Founder and CEO Sara Domville is a recognized leader in new business development, creative content strategy, and high-impact brand storytelling. She has successfully built and led media collaborations with Fortune 500 companies transforming brand engagement through innovative content experiences. With a proven ability to forge lasting industry relationships, Sara has been at the forefront of developing new revenue models and media platforms that connect brands with consumers in powerful ways. Current partners include Boston Beer and Rebel Girls.
Sara and David have worked together for over 15 years, spearheading major media initiatives, including community-driven publishing at F+W, launching Digital Book World, and expanding America’s Test Kitchen’s media footprint. Their shared expertise in scaling media businesses and developing content that inspires audiences makes this a transformative partnership for Salty Days Media.
Expanding into TV, Streaming, and Digital Media
Building on its successful partnership with Boston Beer, Salty Days Media launched Our American Dream Cookbook in October 2024, which was recognized as one of Forbes’ Best Books for Beginner Cooks and received an honorable mention for the Readable Feast People’s Choice Award.
Looking ahead, Salty Days Media is aggressively expanding its reach in TV, video, streaming, and e-commerce, creating premium content that bridges the gap between storytelling and brand engagement. With a powerful media network, deep industry relationships, and a track record of success in TV streaming and digital content, the company is shaping the future of culinary media.
