Baltimore-based advertising agency, Planit, was honored with four awards at the 51st Annual American Advertising Awards Gala on Thursday, March 6, 2025. Planit’s award-winning creative spanned multiple industries and disciplines, featuring creative work for home and garden products, healthcare and nonprofits. In addition to Planit’s creative awards, Matt Doud, co-founder and president of Planit, was named the recipient of this year’s Lifetime Achievement Award, recognizing his lasting impact on Baltimore’s advertising community.
The Baltimore American Advertising Awards, also known as the ADDYs, is hosted by the American Advertising Federation of Baltimore (AAFB) and pays tribute to the region’s most talented marketing and communications professionals. The Grand Theft Auto-themed event was hosted at the Assembly Room in downtown Baltimore and welcomed 275 local professionals to the celebration.
Planit won four ADDY awards for the following entries:
GOLD
- AMIN – AMIN Conference Palm Springs (Special Event Materials)
- LifeBridge Health – Stop the Iron Pipeline (Microsite)
SILVER
- Lebanon Seaboard Corporation, GreenView – Long Live Your Lawn® (Social Media & Campaign)
- The Family Tree – Great Chefs’ Dinner: Evolicious (Integrated Brand Identity Campaign)
“This year’s wins reinforce what we’ve always known; Planit thrives at the intersection of creativity and strategy,” said Ed Callahan, creative strategist and co-founder of Planit. “Our team pours passion into everything we do, and these awards are a testament to the talent and innovative thinking that defines our agency. We don’t just make ads—we build brands, challenge the status quo and want to create great work that gets people talking. Winning these awards and seeing Matt honored for his impact makes milestones like this so special.”
LIFETIME ACHIEVEMENT AWARD
Recognizing individuals who have made a profound and lasting impact on Baltimore’s advertising industry, the AAFB’s Lifetime Achievement Award celebrates those whose careers have set the standard for leadership, creativity and community engagement. Doud’s visionary leadership has helped shape the region’s marketing landscape, fostering innovation, mentorship and a culture of creativity at Planit and beyond. His contributions extend far past Planit—through industry involvement, community service and championing bold ideas, he has inspired the next generation of leaders. This award honors Doud’s enduring commitment to elevating Baltimore’s advertising industry and the people within it.
“Thirty years ago, Planit was built on the belief that bold ideas and fearless creativity could make an impact—not just on brands, but on our city, our industry and the people who power it. To see how far we’ve come, and to be recognized in this way, is both humbling and energizing as I look ahead,” said Doud. “This milestone is a testament to the incredible talent that has shaped Planit’s evolution, from a disruptive startup to a nationally recognized agency that continues to push boundaries. As we celebrate this anniversary, we’re not looking back—we’re looking ahead, ready to define what’s next for our clients, our team and the future of creativity in Baltimore and beyond.”
This year the AAFB awarded 56 ADDYs, including 27 silver and 22 gold awards, to local agencies, production houses and in-house marketing teams. To ensure fair judging, three creative advertising professionals from outside the Baltimore market reviewed each entry. Gold award entries will automatically move on to the regional competition to compete with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C.
For more information about Planit and its award-winning work, visit www.planitagency.com.
About Planit
We’re Planit. A strategic, digitally-minded agency that leads revolutions for national and global clients. Whether that’s through a variety of media channels, PR, social, or the “next big thing”—if it isn’t bold, creative and smart, we’re not doing our job. That’s why clients including Toro, DuPont, Westlake Royal Building Products, SourceAmerica, Kiddie Academy, Sheetz, Preen, CareFirst BlueCross BlueShield, Curio Wellness, and Riviana Foods trust Planit. And that’s why we continue to receive stellar industry recognition, including being named to AdWeek’s Fastest Growing Ad Agencies, winning the EY Entrepreneur Of The Year® Award, Entrepreneur Magazine’s Entrepreneur 360™ List, Advertising Age’s Small Agency of the Year, Inc. 5000, Inc. Power Partner, and PRSA Maryland’s PR Team of the Year.
