Advertising veteran Jonathan Cude has been appointed Chief Creative Officer at TBC, a full-service creative agency that’s based in Baltimore and recently marked its 50th anniversary. He’s first person hired by CEO Nichole Baccala Ward since she became TBC’s first sole owner last fall.
TBC’s services include advertising, brand development and strategy, content strategy and copywriting, strategic communications, social media, public relations, media planning, buying and analytics and digital marketing. Cude’s appointment signals the agency’s commitment to delivering effective campaigns that drive brand success.
Before joining TBC, Cude spent a significant portion of his career at McKinney, an award-winning agency with six offices in the U. S. and Canada. Under his leadership, McKinney created campaigns for Audi; Sherwin-Williams; Samsung; ESPN; Sony; Little Caesars and Pampers. Prior to McKinney, Cude was at Wieden+Kennedy in Portland, Oregon, where his projects included the “Streaker” ad for Nike Shox and “Road to Paris,” a documentary about cycling.
