Munchkin, the world’s most loved baby lifestyle brand, owned by WHY Brands Inc., has launched its first national ad campaign to spotlight breastfeeding and introduce the Flow Nipple Shield +, a groundbreaking product that empowers moms by allowing them to see their milk flow in real-time.
Despite facing censorship—including bans in Atlanta and Times Square’s Great Wall—the campaign presses forward with a bold mission to challenge long-standing taboos around breastfeeding. By bringing breastfeeding into public view, Munchkin aims to spark a critical conversation and shift the narrative.
Breaking barriers with bold advertising, Munchkin’s campaign for the Flow Nipple Shield + is impossible to ignore, with massive billboards in New York City’s The Cube and Nashville, as well as national 30-second spots streaming on Hulu, Max, and Peacock.
For the first time ever, the Flow Nipple Shield + allows moms to see their milk flow to their babies while nursing. This product is the first in a series of innovative infant feeding solutions that Munchkin will introduce this year as it expands into the infant nutrition space.
Clinical trials highlight the impact of the Flow Nipple Shield +, with 93.5% of users still breastfeeding at six months and 92.8% meeting or exceeding their breastfeeding goals—a significant breakthrough in infant nutrition and maternal confidence.
The Munchkin Flow Nipple Shield + Starter Kits (shield, cleaning syringe, and travel case) are available for purchase for $39.99 at Munchkin.com, Target and Walmart.
