Datassential, the global leader in food and beverage intelligence, is strengthening its executive team with the appointment of new Chief Sales and Marketing Officers.
The naming of Debra Stock Wolman as Chief Sales Officer, and Raji Behniwal to the role of Chief Marketing Officer, further cements Datassential’s commitment to a dynamic and impactful go-to-market strategy while driving growth, innovation, and best-in-class insights for the food and beverage industry.
“Our business has more than tripled over the last couple of years. We’re now on the cusp of our largest series of product releases in history, and having next-generation leadership in sales and marketing is essential to our continued success,” said Jim Emling, CEO of Datassential. “Debra and Raji bring deep expertise, proven track records, and a shared vision for driving value for our clients. Their leadership will play a critical role as we expand our reach and strengthen our position as the industry’s go-to source for data-driven intelligence.”
Chief Sales Officer, Debra Wolman
As Chief Sales Officer, Wolman will lead Datassential’s commercial strategy, focusing on exponential revenue growth, and expanding the company’s market presence around the globe.
Wolman brings over 15 years of distinguished experience in sales and account management leadership, with a proven track record of driving significant growth in dynamic markets. Most recently, she served as Group Vice President at Duetto, where she played a pivotal role in transforming an early-stage disrupter in the hospitality industry into a globally recognized market leader in revenue strategy solutions.
“Datassential sits at the intersection of predictive analytics, food, and hospitality—industries I’m deeply passionate about,” said Wolman. “I’m excited to lead a talented team and build on the company’s strong foundation to drive growth and deliver impactful solutions for our clients.”
Chief Marketing Officer, Raji Behniwal
As Chief Marketing Officer, Behniwal will spearhead Datassential’s brand strategy, demand generation, and go-to-market efforts, reinforcing the company’s leadership in AI-powered food and beverage intelligence.
Behniwal most recently led marketing at Captiv8, where she drove thought leadership, demand generation, public relations, and brand awareness.
She brings to Datassential a rare blend of forward-thinking B2B, B2C, and influencer-style marketing expertise, with deep experience in technology, AI, and consumer packaged goods.
“Datassential is an industry powerhouse, shaping the future of food and beverage insights,” said Behniwal. “I’m eager to collaborate with the team and elevate our brand, deepen customer engagement, and support the company’s continued expansion.”
About Datassential
Datassential is the leading global food and beverage intelligence platform providing guidance on trends, competitive benchmarking, and sales intelligence. Through a suite of AI-powered solutions, an intuitive UI, and proprietary data, the food and beverage ecosystem relies on Datassential to more effectively develop, market, and sell their products. Founded in 2001, Datassential powers insights and sales intelligence for brands including Burger King, DoorDash, General Mills, Land O’ Lakes, Pepsi, Starbucks, Target, and more.
