Bloomberg Media has announced the launch of “Quantum Marketing with Raja Rajamannar,” a new Bloomberg Originals series hosted by Mastercard’s chief marketing and communications officer and renowned author. Six weekly episodes, which premiered March 27, will delve into the future of marketing in the face of rapidly emerging technologies, drawing insights from Rajamannar’s best-selling book “Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers.” The series will be available on all of Bloomberg’s linear, streaming and digital platforms — Bloomberg TV, Bloomberg Originals, Bloomberg.com and streaming partners. The first episode aired March 27 on Bloomberg TV at 6 p.m. ET, followed by the Bloomberg Originals stream at 8:30 p.m. ET.
“We’re in the midst of a unique revolution in marketing — a topic I enjoy continuing to explore deeply as it shifts with the world,” said Rajamannar. “I hope this series will provide invaluable insights to fellow CMOs — but also CEOs, CFOs and any decisionmaker navigating the business landscape in the age of quantum technologies.”
Through deep-dive conversations with top global business leaders, “Quantum Marketing” will explore the fifth paradigm of marketing, where disruptive tech has upended traditional notions of brand loyalty. Rajamannar hopes to move audiences toward a hyper-personalized world, where immersive experiences and virtual realities engage all of consumers’ senses and build deeper relationships. The series will examine critical topics such as the science of communication and loyalty building, disruptive technologies like AI, VR and AR and C-suite strategies for implementing disruptive innovation.
