The Vinhos Verdes Demarcated Region, known for producing some of the world’s most diverse and versatile wines, has appointed Colangelo & Partners as its official Agency of Record to represent the renowned Portuguese wine region in the United States. The agency will lead a comprehensive strategic communications campaign designed to raise awareness of Vinhos Verdes wines in the U.S. market.
The 2025 campaign will feature Collective Tasting Experiences, By-the-Glass Masterclasses, Culinary School and Restaurant Training programs, a presence at TEXSOM 2025, and additional activations later in the year. These initiatives aim to raise awareness of classic Vinhos Verdes styles while showcasing the complexity and depth of premium and vintage wines, positioning them as a compelling wine category in the U.S. market. The campaign will also include a media relations strategy to enhance Vinhos Verdes’ visibility among both trade professionals and consumers.
“Vinhos Verdes boasts a rich history and an exciting future, and we’re thrilled to collaborate with Colangelo & Partners to introduce this exceptional wine region to a broader audience,” says Carla Cunha, Director of Marketing for Vinhos Verdes. “Through this partnership, we aim to drive the premiumization of Vinhos Verdes and elevate its profile as a unique and high-quality offering in the U.S. market.”
Key Campaign Highlights Include:
- Collective Tasting Experiences
Two walkaround tastings featuring Vinhos Verdes winemakers will be held in Houston on November 3rd and in Miami on November 5th. This immersive experience will highlight the region’s unique styles, grape varieties, and innovative production methods with a Masterclass, interactive workshops, and a Grand Tasting. This event will be open to industry professionals including importers, distributors, retailers, sommeliers, and wine buyers, and top key media influencers. The events will welcome consumers in the evening. - By-the-Glass Masterclasses
This exclusive Masterclass series will spotlight premium Vinhos Verdes wines, including older vintages, showcasing their depth, complexity, and aging potential. Designed to engage top on-premise professionals, these 5 sessions, taking place in New York, Chicago, Los Angeles, Miami, and Houston, will highlight the versatility of Vinhos Verdes wines with a wide range of cuisines, reinforcing their appeal for By The Glass programs. - Culinary School Training Program
Vinhos Verdes will collaborate with wine schools in key cities to host specialized training and guided tastings led by local Vinhos Verdes Ambassadors. These seven events, taking place in New York, Boston, Chicago, Los Angeles, Miami, Houston, and Washington D.C., aim to educate the next generation of chefs on the art of wine pairing, showcasing the versatility and endless possibilities that Vinhos Verdes wines bring to the table - Vinhos Verdes at TEXSOM 2025
Vinhos Verdes will have a presence at the 2025 TEXSOM Conference, where influential trade professionals—including top sommeliers, wine buyers, and beverage directors from across the U.S.—will gather. Participation in the annual event will focus on increasing on-premise placements, driving awareness, and further promoting the premiumization of Vinhos Verdes wines.
“Vinhos Verdes is a category gaining momentum due to its versatility, exceptional quality, and unique character,” said Felipe Gonzalez-Gordon, COO of Colangelo & Partners. “We are excited to help elevate this remarkable wine category and introduce it to key industry professionals in the U.S., further expanding its presence and recognition.”
During the campaign, Vinhos Verdes will be collaborating with a select group of local ambassadors across key U.S. markets to enhance engagement, including Laura Maniec MS in New York/Boston, Max Goldberg MS in Los Angeles, Justin Moore MS in Washington D.C., Julie Dalton MS in Texas, Amanda Fraga in Miami, and Kat Hawkins in Chicago.
Additionally, the campaign will include Restaurant Group Training focused on the Monção & Melgaço sub-region, which will take place between May and September. These events will train 120 on-premise staff across New York, Boston, and Washington D.C., focusing on the unique characteristics of Monção & Melgaço wines.
About Vinhos Verdes
The Vinhos Verdes Demarcated Region, located in northern Portugal, is renowned for its diverse microclimates, which give rise to a wide array of wine styles. Known for their minerality, freshness, and vibrant acidity, the region’s wines offer a unique and versatile experience for wine lovers worldwide.
Established in 1908, Vinhos Verdes is a historic Portuguese wine region celebrated for its terroir-driven wines. It produces a broad spectrum of styles, from fresh and youthful to structured, complex wines with aging potential. Diversity is at the heart of the region, with each subregion offering distinct expressions: rich, structured Alvarinho from Monção & Melgaço; fresh, floral Loureiro from Lima; and full-bodied Avesso from Baião. The Vinho Verde DOC includes not only white wines but also rosé, red, sparkling wines, and brandies. While freshness remains a hallmark, the region has evolved to include both classic blends and modern single-varietals, embracing traditional and natural winemaking techniques, making it one of Portugal’s most dynamic and evolving wine regions.
About Colangelo & Partners
Colangelo & Partners is the leading fine wine and spirits integrated communications agency in the United States, sought after by top brands and industry players for the quality of their results, creativity, and return on investment. The professionals at Colangelo & Partners work with integrity and passion to influence how US audiences perceive their clients: earning consistent,
high-quality positive media coverage; organizing signature events; strategizing and executing standout digital campaigns; and implementing trade programs that strengthen relationships within the industry. Colangelo & Partners’ clientele includes global, instantly-recognizable brands and passionate, up-and-coming vignerons and distillers; regional and national institutions; and technology and e-commerce companies innovating in the beverage alcohol sector.
