As San Francisco Optimism Increases, “Better Together” Strategy Bolsters Transaction Activity and New Projects
Polaris Pacific, the leading west coast new home sales, marketing, and research company, announced over $100 million in new condominium sales closed in San Francisco over the last six months. Additionally, the pipeline of new developments in the firm’s portfolio exceeded projections for 2025 with over $1 billion in new projects signed.
“Through hard work, our innovative technology, and real time collaboration with clients, we have successfully seized opportunities and accelerated sales across numerous product types, including urban in-fill, hi-rise, and resort product types in our core west coast residential markets,” said Garrett Frakes, Polaris Pacific Managing Partner. “Our team believes in cities like San Francisco and we believe that urban markets are resilient given time and focused political will. We are strategically positioned to meet the current opportunity as a result of our ‘Better Together’ ethos in our client relationships and service.”Top of Form
In Downtown San Francisco, Polaris Pacific is near sell-out of the 392 residences at Mira, as well as the 114 residences at 2177 3rd Street on behalf of Tishman Speyer and Align Real Estate, respectively. The firm’s confidence remains high that new developments in major urban and suburban markets will continue to be highly sought after.
“We have a history of helping our clients navigate economic cycles and certainly the most recent one has been challenging,” said Paul Zeger, Founding Partner with Polaris Pacific. “What we learned along the way is to use market shifts as an opportunity to hone our innovation, to spend time listening to our clients, and to find the most effective ways to connect buyers to our developers, their properties, and the cities and communities where they are located.”
On Maui, Polaris Pacific completed sales at a $200 million resort community in Wailea. In Scottsdale, the firm recently launched sales on $500 million dollars in new homes. From high-end, luxury-branded residences and large resort communities to urban infill sites and affordable housing, the team approaches each new development with a depth of research, technology and best practices drawn from a broad variety of ongoing and successful past projects.
In forming the strategic partnership with Urban Pace, as announced earlier this year, Polaris Pacific magnifies their “Better Together” philosophy with expanding the greater team and presence on the east coast. The partnership is currently working on a total of 62 projects in 14 markets, maintains licenses in 15 states with more soon to be formalized, and has more than $5B in active new home listings.
About Polaris Pacific
Founded in 1990 and headquartered in San Francisco, Polaris Pacific is the West Coast leader in high-density real estate sales and marketing in major urban and resort markets. The firm specializes in new development, leveraging new tools and new technology to support long-term client relationships. Committed to a forward-thinking philosophy across the company, the firm has continually expanded with offices that include Los Angeles, CA; Seattle, WA; Phoenix, AZ; and Kahului, HI. In February 2025, Polaris Pacific entered into a strategic partnership with Urban Pace, the leading Mid-Atlantic new home sales, leasing, and advisory firm, to further expand regional reach across the US while continuing to provide best-in-class service to premier new home developers. For more information on Polaris Pacific, visit https://polarispacific.com.
About Urban Pace
Urban Pace is the Mid-Atlantic leader in development real estate services including marketing, sales, leasing and advisory. Founded in 2001, our team is the experienced authority having worked on more than 300 communities from large master planned sites to urban boutique buildings. Urban Pace specializes in condominiums, townhomes, apartments and new construction sites across all price points. Combining its strategic approach and proprietary technology, Urban Pace has a track record of driving traffic and revenue with extraordinary results. In February 2025, Urban Pace entered into a strategic partnership with Polaris Pacific, the leading west coast new home sales, marketing, and research company, to further expand regional reach across the US while continuing to provide best-in-class service to premier new home developers. For more information on Urban Pace, visit https://urbanpace.com/about/.
