As the Vice President of Investor Relations at New Land Capital, Joy leverages her extensive expertise in investor relations management and business development to engage with top investors and strategic partners, effectively communicating the company’s vision.
With in-depth expertise in U.S. real estate project evaluation, Joy manages a diverse portfolio of over 100 strategic partnerships and has provided exceptional investment services to more than 500 investors. Her ability to merge industry knowledge with investor engagement has been instrumental in driving New Land Capital’s growth and impact. Joy graduated from Pratt Institute with a master’s degree in Arts and Culture Management.
What inspired the launch of the Sustainability in Action (SIA) Project, and why now? Can you outline how the program works?
The idea behind SIA was born from a deep belief that sustainable innovation will soon become a defining force across the real estate industry. I recognized that sustainability should not be confined to internal operations—it must be a core value communicated externally and integrated into our broader ecosystem. The SIA is a growing concept, currently, it includes this business competition and an art exhibition. We provide mentorship, resources, and exposure to real-world capital markets, and select teams pitch their ideas to an audience of investors, developers, and ESG leaders. Looking ahead, we plan to expand the SIA concept with additional components that continue to engage, educate, and inspire across disciplines
How does New Land Capital’s core mission align with the values and goals of SIA?
New Land Capital’s core mission is to create long-term value through responsible investment and sustainable development. We focus on projects that deliver both economic returns and positive community impact—through job creation, urban revitalization, and environmentally conscious growth.
This mission closely aligns with SIA’s commitment to sustainability, innovation, and purpose-driven business. Just as SIA empowers students to tackle real-world challenges with creative, practical solutions, we believe investment should serve as a catalyst for meaningful and lasting change.
Our work in Queens—particularly in Long Island City with projects like Skyline Tower, Urban21, The Cube, and Golden H—reflects this philosophy. These developments are not just investments; they’re part of a broader vision to build inclusive, future-ready communities.
SIA is a natural extension of that ethos. By supporting sustainable leadership and elevating bold ideas, SIA reinforces our shared belief that building a better future is a collective responsibility—one that includes investors, developers, students, and entrepreneurs alike. Through our support of SIA, we reaffirm our long-term commitment to responsible investing and to shaping resilient, sustainable communities together.
How do you see ESG principles reshaping the future of real estate investment and urban development?
ESG is becoming a foundational framework for evaluating both risk and resilience. In the real estate sector, this means rethinking everything—from energy systems and material sourcing to tenant well-being and community integration.
Real estate projects are increasingly judged by their contributions to the broader community, whether through affordable housing, walkability, or accessible public amenities. There’s a growing expectation for developers to take an active role in creating inclusive, livable neighborhoods.
At the same time, investors are drawn to projects that not only deliver strong financial returns but also reduce emissions, promote social inclusion, and adapt to climate realities. ESG is reshaping how we define a “high-quality asset”—it’s no longer just about location or design, but about long-term impact and sustainability.
The SIA competition encourages students to develop sustainability-driven business strategies. How do you envision the ideas from this competition translating into real-world implementation?
The SIA competition is more than just a student contest—it’s a launchpad for real-world sustainability impact. Many of the ideas address real challenges and, with support from industry partners or NGOs, can become pilot programs, startups, or policy initiatives. Even if not all projects are implemented, the competition cultivates a mindset of sustainable innovation. This prepares students to become future changemakers in business, government, and beyond. The key lies in offering continued support—mentorship, funding, and exposure—to help bridge the gap between ideas and action.
As the visionary behind the SIA campaign, what was your original goal in creating this initiative?
I wanted to create something that would mobilize fresh thinking and new voices in the sustainability space, especially young leaders who bring unique insights and urgency to the table. Originally, my goal was to let the public and investors recognize us not only as consistent creators of returns but also as pioneers driving transformative revolution. While along the journey, we’ve seen brilliant ideas, sparkling conversations, great collaborations, and real changes, that’s truly touchful.
Can you talk about the process of building the strategic partnerships that helped bring SIA to life?
Building strategic partnerships for SIA started with a focus on developing young leaders. We first engaged student organizations at universities like Columbia, UPenn, NYU, and Cornell, expanding our influence. As the initiative grew, we then reached out to professors, industry experts, and institutional investors for mentorship, resources, and funding. This approach helped us create a strong network of supporters committed to sustainability and empowering the next generation of leaders.
What makes the intersection of business, art, and technology such a powerful driver of sustainability?
True sustainability requires creative problem-solving. Art helps us reimagine our future, technology equips us with tools to build it, and business ensures it’s scalable. When these forces converge, we unlock solutions that are not only innovative but also deeply human. That intersection is where inspiration meets execution.
How do you ensure that New Land Capital’s sustainability initiatives create both profit and purpose?
We view sustainability as a value multiplier. Projects that prioritize environmental performance and social responsibility tend to attract more investors, command higher valuations, and face fewer regulatory risks. By integrating ESG from the outset of our investment decisions, we align financial incentives with long-term impact—delivering meaningful outcomes for both our investors and the communities we serve.
You mentioned in a recent announcement that “this is just the beginning.” What upcoming projects or expansions do you hope to launch under the SIA umbrella?
We’re currently exploring new formats for SIA, including the Sustainability meets Art Exhibition, Future Expression Salon, K12 Art Community Education, and other upcoming projects. We hope to take SIA global by collaborating with international partners who are eager to tap into the creativity of the next generation.
