Lyft, a San Francisco, CA-based ride hailing marketplace, acquired Freenow, a Hamburg, Germany-based multi-mobility app with a taxi offering at its core, from BMW Group and Mercedes-Benz Mobility for approximately €175M.
The acquisition is aligned with Lyft’s capital allocation strategy of investing in new growth opportunities. The transaction is expected to close in the second half of 2025, subject to customary closing conditions.
Freenow will continue operating as it does today, with its leadership team and employees in place to drive growth across 9 countries.
Led by CEO Thomas Zimmermann, Freenow provides a multi-mobility app with taxi offering, available in 9 European markets and over 150 cities. Its users can access various mobility services, including taxis, PHV, carsharing, car rental, eScooters, eBikes, eMopeds and public transport. It operates across Ireland, the United Kingdom, Germany, Greece, Spain, Italy, Poland, France, and Austria.
