Reston, Va.-based Tiga.AI, which is using artificial intelligence to enhance the effectiveness of B2B marketing, has raised $2 million in a funding round led by Durham. N.C.-based Bull City Venture Partners. Other investors included Virginia Venture Partners and Cascade Seed Fund.
Founded by Andre Yee, a marketing veteran with previous entrepreneurial success, Tiga claims it can use AI to identify accounts that are in so-called “high potential buying cycle,” a task that requires significant manual effort to discover. Its AI agent, the company says, is purpose-built to autonomously discover custom buying signals and activate personalized outreach to the buyer, notably via “personalized outreach at scale over email and LinkedIn.”
Identifying Buying Signals
“We started Tiga because we believed that the existing prospecting playbook was broken. We wanted to build an AI agent to power a modern approach to prospecting centered around the discovery of custom buying signals and personalized outreach at scale,” Yee said in a LinkedIn post, as the company announced the funding. “In the past year, we’ve brought this vision to market with a growing set of customers, ranging from billion dollar enterprises to fast growing venture-backed startups.”
Yee’s first startup, Triblio, was acquired by the media company International Data Group (now Foundry) in 2023. Yee has also worked at Oracle, Dun and Bradstreet, and Eloqua.
“Tiga’s founding team is among the most experienced in this category. They have a deep, nuanced understanding of the problem space and have brought a compelling solution to market,” said Jason Caplain, general partner at Bull City Venture Partners. “Most importantly, Tiga is already driving real business results, helping customers close more deals and improve sales productivity.”
‘Game Changer’
One Tiga user, Casey Drake, vice president of Sales at Endear, said its “ability to discover custom signals that specifically matter to Endear is a game changer for us.” It helps us to focus on high-intent prospects at the right time and reach out to them with the right message,” he added.
Commercial Real Estate
MacKenzie Companies
Advertising / Media / Communications / Public Relations
Nevins & Associates
Financial Services / Investment Firms
Chesapeake Corporate Advisors
Commercial Real Estate
Monday Properties
Venture Capital
Blue Delta Capital Partners
Internet / Technology
Foxtrot Media
Tiga said it would focus this year on building out sales and marketing teams to meet market demand, and continue product innovation.
Virginia Venture Partners, established in 2005, has invested over $32 million across more than 250 portfolio companies, including several in designated Opportunity Zones. It is ranked among the top 50 venture capital firms nationwide.
VVP’s investments are governed by the Virginia Venture Partners Investment Advisory Board (IAB), an independent panel consisting of entrepreneurs and investors from venture capital firms such as New Enterprise Associates, Grotech Ventures, Harbert Venture Partners HIG Ventures, Edison Ventures and In-Q-Tel.
